2013 Audi R8 V10
U.S. Audi R8 Sales Reached 48 In August.
Presumably None Of Those 48 Are Yours

Judged by volume, America’s worst-selling cars in August 2012 included machines such as the Audi R8, Mercedes-Benz SLS AMG, and Nissan GT-R. This should come as no surprise. Those cars were never intended to sell in large numbers. It’s also worth noting that companies like Lamborghini, Ferrari, and Maserati sell cars in low numbers, as well, but don’t release specific model sales data.

Comparing sales figures from August 2012 with August 2011 sheds a whole new light on the matter. Here we see that a different crop of cars qualify as worst sellers because of the way in which sales have tumbled. 

2013 BMW 535i
Sales Of A Bunch Of Cars That Look Exactly
Like This Plunged In August As Dealers Waited
Anxiously For Better Supply Of MY2013s

It seems as though Honda has forgotten about the need for improving or drastically altering the CR-Z while focusing on making the 2013 Honda Accord PHEV as ugly as can be deemed reasonable. Hyundai expected Santa Fe sales to fall as the old model departs and the new model slowly arrives. Whether or not it proves that the Nissan Leaf’s limited range is scaring off buyers, its limited range certainly limits the scope of potential buyers, a group of individuals which appears to be shrinking. Leaf sales are down 31.5% year-to-date. The Lexus LFA is a high-end special-order supercar that competes with the most exotic of Ferraris. The fact that sales dropped 50% in August means nothing. 

2012 Nissan LEAF white
Nissan USA Hasn’t Reported A Year-Over-Year
Increase In Leaf Sales Since March

The BMW 7-Series is one of five BMW passenger cars to suffer a year-over-year decline in August. Its 56% drop wasn’t the worst. Like the Chevrolet Colorado, the GMC Canyon is in a bit of a lull. There’s no new Canyon yet, but the current Canyon is basically done. Infiniti’s EX37 probably won’t do a whole lot to help sales of what was the EX35, but the changeover could partially explain this slide. BMW 5-Series sales declined by 2606 units in August. Year-to-date sales are up 4%. The Honda Insight isn’t a Toyota Prius – sales have fallen consecutively in every month since March. August was the 16th consecutive month in which Honda Insight sales fell on a year-over-year basis. And Porsche dealers have been waiting for a Cayman for what seems like ages.

Historical monthly and yearly sales figures for all these models can, as always, be accessed through the first dropdown menu at GCBC’s Sales Stats home. Check out America’s best-selling vehicles here. Examine August’s losers by glancing at the tables below. Just don’t read too much into one month’s results.

Rank
Worst-Selling Car 
By Percentage Decline
% Change
August 2012
August 2011
#1
Porsche Cayman
– 89.1% 14 129
#2
Honda Insight
– 64.5% 341 961
#3
BMW 5-Series
– 60.7% 1688 4294
#4
Infiniti EX
– 58.1% 216 515
#5
GMC Canyon
– 56.3% 702 1606
#6
BMW 7-Series
– 56.3% 339 776
#7
Lexus LFA
– 50.0% 2 4
#8
Nissan Leaf
– 49.7% 685 1362
#9
Hyundai Santa Fe
– 48.8% 4524 8828
#10
Honda CR-Z
– 47.4% 392 745

Rank
Worst-Selling Car 
By Volume
August 2012
August 2011
% Change
#1
Mitsubishi i MiEV
37 —– —–
#2
Subaru Tribeca
157 205 – 23.4%
#3
Honda Insight
341 961 – 64.5%
#4
Suzuki Grand Vitara
381 470 – 18.9%
#5
Honda CR-Z
392 745 – 47.4%
#6
Suzuki Kizashi
430 570 – 24.6%
#7
Nissan 370Z
536 517 + 3.7%
#8
Scion iQ
548 —– —–
#9
Mazda MX-5 Miata
560 600 – 6.7%
#10
Volkswagen Eos
578 740 – 21.9%

Rank
Worst-Selling Car 
By Volume (All Vehicles)
August 2012
August 2011
% Change
#1
Lexus LFA
2 4 – 50.0%
#2
Porsche Cayman
14 129 – 89.1%
#3
Mitsubishi i MiEV
37 —– —–
#4
Acura RL
41 41 0.0%
#5
Audi R8
46 80 – 42.5%
#6
Mercedes-Benz SLS AMG
51 32 + 59.4%
#7
Mercedes-Benz CL-Class
64 110 – 41.8%
#8
Acura ZDX
93 81 + 14.8%
#9
Jaguar XK
110 94 + 17.0%
#10
Nissan GT-R
138 112 + 23.2%

Source: Manufacturers & ANDC 
Vehicle must have been on sale throughout August 2012, must not have been officially cancelled by its manufacturer, and must have been showcased on manufacturer’s website throughout the month. Chevrolet’s fleet-only Caprice PPV is no longer deemed eligible, neither is Honda’s FCX.

Related From GoodCarBadCar.net
Top 10 Worst-Selling Vehicles In America – August 2013
Top 10 Worst-Selling Vehicles In America – September 2012
Top 10 Worst-Selling Cars In America – July 2012
Top 10 Worst-Selling Cars In America – August 2011
Top 30 Best-Selling Vehicles In America – August 2012