No Vehicle In The Top 30 Posted A Worse Year-Over-Year
January Sales Decline Than The Toyota Camry
With its first four-digit U.S. sales month since June 2010, the Volkswagen Jetta ranked just 30th in new vehicle sales in January 2014. The Jetta ranked 22nd in calendar year 2013.
The Jetta is both indicative of Volkswagen’s overall decline and the decline of passenger car sales in America last month. The Volkswagen brand reported a 19% year-over-year drop in sales last month – only Mini, Volvo, and Dodge fell harder – while, according to Automotive News, car sales were down 9% in January.
Not surprisingly, a decline of that magnitude doesn’t simply impact Mexican-made, German-badged cars. America’s leading car, the Toyota Camry, fell 27%. The second, fourth, fifth, and sixth-best-selling cars all reported meaningful decreases, as well.
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As a result, all three of America’s best-selling vehicles in January 2014 were pickup trucks. That’s not entirely unusual. However, the decline of overall pickup truck sales in January 2014 was unusual. 13 trucks (only nine of which were genuinely available) combined for a 4.5% drop in U.S. volume.
Compared with January 2013, the Toyota Prius, Nissan Sentra, Ford Edge, Dodge Avenger, and Nissan Versa are all missing from this list of the 30 best-selling vehicles in America. In their stead you’ll find the Jeep Cherokee, Toyota Highlander, Subaru Forester, Chrysler 200, and Nissan Rogue.
Of course, the Ford F-Series was the best-selling vehicle in America in January 2014, 17,610 sales ahead of its nearest rival; 6492 sales ahead of its nearest rival and its nearest rival’s twin.