Top 20 Worst-Selling Vehicles In America – July 2015

Measured by year-over-year decline, the BMW 5-Series was the 20th-worst-selling vehicle in America in July 2015. Its key rival, the Mercedes-Benz E-Class, ranked 51st thanks to 26% drop.

U.S. Vehicle Sales Rankings By Model – July 2015 YTD

For the 5-Series, July was the second consecutive month with fewer than 3000 U.S. sales. Before June, monthly 5-Series volume had dipped below the 3000-unit mark only three times in the previous 56 months. 5-Series sales are down 23% so far this year.

As for the E-Class, which escaped the ignominy of this worst seller list again in July, U.S. volume has now decreased in twelve consecutive months.

Besides the 5-Series, there are other vehicles in the top 20 that shouldn’t appear here. (Many should, because they’re either discontinued or on hiatus.) But those vehicles – ELR, S80, 500L – were never the volume players that the 5-Series is, nor did they lose nearly as much volume as the 5-Series did in July.

You can always select a make and model at GCBC’s Sales Stats page to find historical monthly and yearly sales figures from both Canada and the United States. Pertinent links are clickable at the bottom of this post, but you can also find related links at the Best Sellers page.

July 2016 • August 2015 • June 2015 • July 2014

Rank	Worst-Selling Vehicle By Percentage Decline	% Change	July 2015	July 2014
#1	Chevrolet Captiva Sport	-99.98%	1	4497
#2	Toyota FJ Cruiser	-99.8%	3	1424
#3	Acura TL	-99.6%	3	736
#4	Acura TSX	-99.6%	2	479
#5	Honda Ridgeline	-99.6%	6	1340
#6	Mazda 2	-99.5%	10	2075
#7	Land Rover LR2	-99.4%	2	335
#8	Dodge Avenger	-98.2%	78	4318
#9	Scion xD	-93.7%	43	682
#10	Jaguar XK	-92.2%	11	141
#11	Audi TT	-92.1%	8	101
#12	Mercedes-Benz CL-Class	-90.0%	1	10
#13	Scion iQ	-84.5%	27	174
#14	Fiat 500L	-78.1%	314	1436
#15	Volvo S80	-70.3%	35	118
#16	Infiniti Q40/G Sedan	-69.6%	407	1340
#17	Smart Fortwo	-67.4%	441	1351
#18	Cadillac ELR	-64.9%	66	188
#19	Mazda 5	-64.4%	551	1547
#20	BMW 5-Series	-61.5%	2186	5676

Rank	Worst-Selling Vehicle By Volume	July 2015	July 2014	% Change
T1	Mercedes-Benz CL-Class	1	10	-90.0%
T1	Chevrolet Captiva Sport	1	4497	-99.98%
T1	Lexus LFA	1	—	—
T4	Acura TSX	2	479	-99.6%
T4	Land Rover LR2	2	335	-99.4%
T6	Acura TL	3	736	-99.6%
T6	Toyota FJ Cruiser	3	1424	-99.8%
#8	Honda Ridgeline	6	1340	-99.6%
#9	Audi TT	8	101	-92.1%
#10	Mazda 2	10	2075	-99.5%
#11	Jaguar XK	11	141	-92.2%
#12	Mitsubishi i MiEV	12	17	-29.4%
#13	Scion iQ	27	174	-84.5%
#14	Volvo S80	35	118	-70.3%
#15	Porsche 918 Spyder	40	3	1233%
#16	Audi R8	41	53	-22.6%
#17	Scion xD	43	682	-93.7%
#18	Alfa Romeo 4C	48	—	—
#19	Nissan Cube	52	324	-84.0%
#20	Dodge Viper	63	46	37.0%

Source: Automakers & ANDC
Vehicles which sold at least once in July 2014 but not at all in July 2015: Mercedes-Benz SLS AMG, Acura ZDX, Subaru Tribeca, Volkswagen Routan, Volvo C70
Aston Martin, Ferrari, Lamborghini, Lotus, Rolls-Royce do not release monthly sales data. Bentley and Maserati do not report model-specific sales data.