The SRX Is Responsible For Three In Ten Cadillac Sales
Mercedes-Benz’s share of the U.S. luxury auto market was a very strong 20% in November 2013, up from 19.6% in October and 18.3% in September. Much of Mercedes-Benz’s improvement is thanks to November’s 15th-best-selling premium brand vehicle in America, the CLA, a car GCBC reviewed just last week.
Of course, the CLA starts at less than $30,000 and is missing much in the way of luxury features. But it’s a Benz, and in North America, that apparently qualifies a vehicle for luxury status, regardless of equipment, price, or drive configuration.
One wonders why Mercedes-Benz and BMW get so caught up in premium sales leadership. Isn’t part of the appeal of a premium brand the exclusivity, the fact that your neighbour doesn’t have one? Now your neighbour does have one.
Mercedes-Benz, even without Sprinter, outsold Volkswagen in November. If that doesn’t make M-B a mainstream volume brand I don’t know what will. Nevertheless, Mercedes-Benz, with a product range so vast it would leave a Cadillac sales consultant quivering in the break room with a stack of brochures waiting on his desk in the showroom, sells more “luxury” vehicles than any other automaker in America.
Click Chart To Expand
But it’s not all down to the CLA. Mercedes-Benz sold 8614 E-Class sedans, coupes, wagons, and convertibles in November, nearly 8000 C-Class sedans and coupes, and 10,821 utility vehicles.
Perspective: surging Land Rover, a luxury-SUVs-only kind of brand, sold 4601 vehicles in the U.S. last month. Its most popular model, the Range Rover Sport, ranked 15th among vehicles with base prices above $45,000. Jaguar’s eye-catching 103% year-over-year increase translated to 1446 total sales for the marque’s four vehicle lineup.
Mercedes-Benz sold 1907 copies of the S-Class alone, its most expensive sedan. They’re literally everywhere, except maybe West Virginia.
While Mercedes-Benz claims the crown of top luxury automaker, helped along by the C, CL, CLA, E, G, GL, GLK, M, S, SLK, and the SLS AMG, BMW owns the rights to America’s favourite luxury car nameplate. Lexus is the seller of America’s favourite luxury utility vehicle.
Meanwhile, that Cadillac sales consultant, the guy who has to learn simple details regarding a handful of models – ATS, CTS, CTS Coupe, dying CTS wagon, XTS, Escalade, SRX – snickers when he thinks what Cadillac might accomplish if only GM’s top-tier division had a full lineup.
Mercedes-Benz sells four SUVs; Cadillac sells two, plus a stretched version of one of’em. Mercedes-Benz sells five two-doors plus the convertible versions of the E and SLS; Cadillac has the CTS coupe. Mercedes-Benz sells five sedans; Cadillac has just the three. Oh, but Cadillac has the upper hand on the pickup front… except they’ve killed the ultra-rare EXT. The ELR? Holy cow, that car’s going to cost a pretty penny.
Historical monthly and yearly sales figures for any of these top-selling luxury vehicles can always be accessed through the dropdown menu at GCBC’s Sales Stats page, and for those not viewing the mobile version of this site, near the top right of this page, as well.
For the purposes of the above list, premium brands include Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes-Benz, Porsche, and Volvo. Brands like Aston Martin, Ferrari, Lamborghini, and Lotus don’t report specific monthly sales data. Bentley and Maserati only report brand totals. Buick has been excluded with a bunch of other automakers that don’t sell vehicles with base prices higher than $40K.
* A4 sales include the Allroad.
Vehicles With Base Prices Above $45K
GMC Yukon XL
Cadillac Escalade & ESV/EXT
Range Rover Sport
Source: Automakers & ANDC Red font indicates year-over-year declining sales $45,000 USD (before delivery) is an arbitrary borderline, but if GCBC was to follow this system of designating only expensive vehicles as luxury vehicles, adding approximately $15,000 to the average new car transaction price seemed like a fitting place to begin. Plenty of less expensive vehicles with specific models feature prices above $45,000 – M, RS, and AMG models come to mind, specifically – but in the case of the second list, we know that none of the registrations were of cars priced at $32,550, as would be the case with the new BMW 320i, which costs less than a Honda Accord V6 Touring. The biggest problem with a $45,000 minimum price of entry? Cars like the Cadillac XTS, which starts at $44,600. ^ Total Infiniti G/Q50/Q60 sales: 7702 in November, up 59.2% from 4838, and 51,388 YTD, down 5.4% from 54,328. Total Infiniti G sedan/Q50 sales: 7174 in November, up 85.9% from 3860, and 42,044 YTD, down 0.7% from 42,346. BMW USA, not GoodCarBadCar, has chosen to combine sales of the 3-Series and 4-Series. Cadillac’s new CTS – down 5.5% to 2643 in November – starts at $45,100, but the lingering CTS Coupe is a sub-$40K car, and the wagon starts at $42,195.