Excluding products like the Hyundai Equus and Chevrolet Corvette ZR1, America’s luxury auto sector was worth 121,731 sales in September 2011. Nearly one-fifth of those sales occurred in Mercedes-Benz showrooms. (Nearly three out of every ten Benz sales resulted from the entry-level C-Class.)
BMW, with 21,750 sales, grabbed 17.9% of the U.S. luxury auto market last month. 43% of all BMW USA sales in September stemmed from the 3-Series.
Cadillac, America’s fourth-favourite luxury brand in September (2254 sales behind Lexus), gathered 37% of its sales via the CTS, the company’s entry-level nameplate. Another 38% of Cadillac sales came from the SRX, a vehicle which features a lower base price than the Chevrolet Tahoe.
You get the picture: there were tens of thousands of premium-badged vehicles sold in the United States in September 2011; less expensive premium-badged vehicles accounted for a huge percentage of those sales.
Thanks to the C-Class, sales of which jumped 32% year-over-year, Mercedes-Benz’s market share jumped from 16.8% in August to 19.2% in September. BMW 3-Series sales climbed 4% year-over-year; BMW market share rose from 17.2% in August to 17.9%. Year-over-year, sales of the Cadillac CTS and SRX rose 24% and 22%, respectively. Cadillac market share was in decline month-to-month, though, as the DTS and STS disappear.
America’s luxury auto brand market share chart for September 2011 is below.