June 2012 Large Luxury Car Sales And Large Luxury SUV Sales In America

2012 Cadillac Escalade Cargo Area

Year-over-year, America’s large luxury car market slid 6.4% in June 2012 despite gains made by the Audi A8, Lexus LS, and Porsche Panamera. Jaguar XJ sales plunged by more than 200 units, the Mercedes-Benz S-Class lost nearly that many sales, and the BMW 7-Series was just under level. Compared with June 2011, America’s overall new vehicle market improved 22%. 

U.S. June 2012 large luxury car sales chart
June 2012 Large Luxury Car Sales Chart
Click Either Chart For A Larger View

Porsche sold ten more Panameras, Lexus added 17 LS sedans, and the Audi A8 – down 11% in the first six months of 2012 – was up by 115 sales in June. This gigantic A8 jump wasn’t enough to steal second spot, but the BMW 7-Series fell from first spot in May to fourth, good enough for the Audi to slot in at third. With 3661 sales between the six competitors, the market share breakdown is remarkably equal once Mercedes-Benz’s 27%-sized-slice is removed from the pie. 

Porsche’s $75,850-$175,300 Panamera owned 17% of the American large luxury car segment in June. Corporate partner Audi grabbed another 16%. That left BMW with 15%, Lexus with 13%, and Jaguar at 12%. Remarkably equal, I tell you.

U.S. June 2012 large luxury SUV sales chart
June 2012 Large Luxury SUV Sales Chart

GM’s new Cadillac XTS isn’t really a rival for the S-Class or Audi A8, but the Cadillac Escalade and its ESV and EXT versions are definitely highfalutin sport-utility vehicles. For the first time this year the Cadillac large luxury SUV family posted a year-over-year improvement, climbing 17% from 1676 sales last June. Sales of the regular wheelbase Escalade rose 22%. The stretched Escalade ESV was up 14%. Escalade EXT sales were level at 142.

Through six months, the segment leader remains Mercedes-Benz’s GL-Class. The GL had a rough June but sales are up 5% so far this year.

Historical monthly and yearly sales figures for every new vehicle on sale in North America can be accessed – for free – through the first dropdown menu at GCBC’s Sales Stats home or near the top right of this page. You should also see which of these vehicles made the list of America’s 30 best-selling vehicles. Before you examine other information, however, after the jump you’ll find detailed June 2012 and year-to-date sales figures for six large luxury cars and eight large luxury sport-utility vehicles. Click either of the accompanying charts for a larger view.

Large Luxury Car
June 2012
Year To Date
% Change
Audi A8
+ 23.9% 2548 – 10.6%
BMW 7-Series
– 0.6% 5604 + 2.8%
Jaguar XJ
– 31.1% 2668 – 12.4%
Lexus LS
+ 3.7% 3036 – 27.7%
Mercedes-Benz S-Class
– 16.1% 5510 – 0.9%
Porsche Panamera
+ 1.6% 4105 + 16.6%

Large Luxury SUV
June 2012
Year To Date
% Change
Cadillac Escalade
& Escalade ESV/EXT
+ 17.2% 10,555 – 9.3%
Infiniti QX56
+ 24.6% 6469 + 14.8%
Land Rover Range Rover
– 21.5% 4160 – 17.6%
Lexus LX570
+ 147% 2568 + 74.3%
Lincoln Navigator
– 3.9% 3856 + 1.7%
Mercedes-Benz G-Class
– 65.8% 461 – 27.2%
Mercedes-Benz GL-Class
– 25.0% 11,582 + 4.9%
Toyota Land Cruiser
+ 346% 1189 + 38.3%

Source: Manufacturers & ANDC

Related From GoodCarBadCar.net
Large Luxury Car Sales In America – June 2013 YTD
Large Luxury SUV Sales In America – June 2013 YTD
Large Luxury Car & Large Luxury SUV Sales In America – July 2012
Large Luxury Car & Large Luxury SUV Sales In America – May 2012
Large Luxury Car & Large Luxury SUV Sales In America – June 2011
Top 30 Best-Selling Luxury Vehicles In America – June 2012
Small/Entry Luxury Car & Midsize Luxury Car Sales In America – June 2012
Small & Midsize Luxury SUV Sales In America – June 2012

  1. Don't know why you don't include the Equus in the large luxury car chart and instead, place it in the midsize luxury car segment (along with the Genesis) since the Equus is 5 inches longer in length than the regular WB LS460.

  2. It's not explained each time – that would be a pain – but the Equus is tens of thousands of dollars less than these most of these large luxury cars. The categories are entitled small, midsize, and large, but size really only has a bit to do with a car's competitive set. The Miata is a convertible, so is an SL-Class Benz, but they're not rivals, right? In this case, though the Equus (and Genesis) are both massive, they're not S-Class rivals. Moreover, the Hyundai badge might merit a look in some cases, but with that italicized H and the low price tag…

  3. Except that the Lexus LS460 is closer in price to the Equus than it is to the S Class.

    The starting MSRP for the Equus is $59,250 while the starting MSRP for the LS460 is $67,630 – which is less than a $9k difference.

    The base price of the V8 S Class, however, is $94,500 – which is just under a $27k difference in price (even the V6 S Class starts at over $92k).

    Moreover, when the LS400 was launched, it had an MSRP of $35k which was below that of a well equipped E Class.

    And if the Hyundai badge is such an issue, then why have the Genesis (or for that matter the Equus) in the midsize luxury segment?

  4. Which is silly b/c that's saying that the Toyota Celsior (aka Lexus LS) should have been placed in a diff. segment despite being the exact same car or that the Toyota Century should be placed in a lower segment than the LS even tho it is one segment higher.

    So the Acura TSX is 'higher' b/c it has a diff. badge from the Euro Accord?

    Nissan sells the Infiniti M in Japan as the Nissan Cima, and now Mitsu is going to sell it under their badge as the Proudia – so should we look at the exact SAME car differently b/c it is sold under 3 diff. badges?

    Besides, if that's such an issue, then why include the Genesis in the midsize luxury segment?

    And evidently badges didn't matter for including the Nissan GT-R in the 'premium sport cars' segment.

  5. Simply, again: yes, badges matter. Why else would companies build – especially in first-gen form – a Camry and an ES250? Because they knew people want a premium image. We're not covering Japanese sales, either.

    Not only does Acura compete as Honda's premium alternative, the TSX, but the Euro Accord and the TSX aren't equipped identically. And again, badges matter.

    As for the Genesis, badges matter… to a degree. Many agree Hyundai overcame image with the Genesis sedan. I don't mind rewarding a car, like the Volkswagen Touareg or Phaeton, which escapes its mainstream badge to honestly compete with premium players. That doesn't mean the Equus is a S-class rival, not to me.

    The GT-R costs $97,000. C'mon.

    Notice the part, two lines above, which says, "Not to me." Establishing which car competes with which car is going to require personal preference, particularly outside of segments like the CamAccoMaliFusionassat. Sometimes placing cars together is an exercise in convenience, as it is with sporty cars and premium sporty cars. You could make a case NONE of those cars compete with one another, that the Acura TL doesn't rival an E-Class Benz but a TL challenges an A6 which rivals an E-Class. (Follow me?) FRom GoodCarBadCar's experience with new car sales reps and from personal ideas (If I was buying ____, I would also want to drive ___,___ and ___.) we've created segment breakdowns. The sales are all here in multiple forms, so if you'd like to compare cars differently, please do so.

    We could go on forever discussing the merits of one car's premium nature and the demerits of another. We really could go on forever. Because there isn't an official standard, there is no laboratory test, there is no luxury car guru who's living in Burma from whom we can find the answer. It's what you think and what I think. And in the grand scheme of things, it's entirely irrelevant. Why? Because the sales figures are posted in so many formats across this site, if you want to compare things differently, you can. Enjoy it.

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