U.S. Auto Sales By Brand – October 2010

Subtract Scion’s 4654 sales from Toyota’s total in the gigantic list below and you know what you have? Toyota drops to number 3 in October 2010 U.S. new vehicle sales; Chevrolet slides into number 2. However, that’s not what the list says. We’ll concentrate on what is, rather than what could’ve been.

Toyota Motor Sales America suffered a sales decline during a month in which nearly every automaker improved on October 2009’s totals. Now, this says something about Toyota’s October 2009, a month where Toyota sales slid 2.3%. But Toyota was #1 at this time last year, and this slide hasn’t affected Toyota terribly. Keep in mind, Toyota has its light truck fleet to thank: the car division was down 19.6%. Truck and SUV sales rose, along with sales of the 2011 Toyota Sienna.

Enough about Toyota. Though the Toyota Camry was America’s most popular car in October, once again, Ford was the best selling car brand in America. The Ford F-Series was the best-selling vehicle overall.

Discounting three defunct General Motors brands, only three automakers sold at lower levels in October 2010 than in October 2009. Sharing the dunce cap with Toyota are Mini and smart. Discount the Clubman and Mini sales actually improved.

Jeep improved on October 2009 at the greatest rate; sales of the company’s six SUVs jumped 111%. The dying Commander was the only Jeep not to post higher sales this October than last. Lexus was America’s best-selling luxury brand in October. Lexus is in a dogfight with BMW and Mercedes-Benz for the luxury crown with two months to go and only a handful of sales separating the trio.

Rank	Automaker	October 2010	% Change
#1	Ford	143,624	+20.6
#2	Toyota	124,383	-6.2
#3	Chevrolet	124,294	+6.7
#4	Honda	87,800	+15.9
#5	Nissan	61,843	+15.2
#6	Dodge	45,110	+14.2
#7	Hyundai	42,656	+37.6
#8	GMC	33,136	+30.3
#9	Kia	31,199	+38.7
#10	Jeep	28,480	+111
#11	Subaru	22,720	+25
#12	Lexus	21,091	+8.1
#13	Volkswagen	20,084	+17.9
#14	BMW	19,272	+17.2
#15	Mercedes-Benz	18,351	+0.9
#16	Mazda	18,013	+19.5
#17	Chrysler	16,547	+29.1
#18	Cadillac	13,393	+15.4
#19	Buick	12,569	+38.8
#20	Acura	11,011	+12.9
#21	Audi	8128	+10.5
#22	Infiniti	7930	+22.9
#23	Mercury	7477	+12
#24	Lincoln	6834	+1.5
#25	Mitsubishi	5111	+32.2
#26	Volvo	3996	-9.9
#27	Mini	3950	-5.4
#28	Land Rover	2958	+36.9
#29	Porsche	2647	+61.2
#30	Suzuki	2043	+16.9
#31	Jaguar	1295	+47
#32	Saab	741	+44.4
#33	smart	367	-44.5
#34	Hummer	242	-21.2
#35	Maserati	196	+78.2
#36	Bentley	120	+55.8
T36	Ferrari	120	-2.4
#38	Aston Martin	92	-3.1
#39	Pontiac	83	-99.2
#40	Lotus	55	-8.3
#41	Saturn	42	-99.8
#42	Lamborghini	27	-10
#43	Rolls-Royce	26	-3.7
#44	Maybach	3	-50