Toyota USA saw its market share shoot up from 11.5% in September to 13.1% in October despite sales which fell 6.5% year-over-year. American Honda gained more than a percentage point during the same period.
At whose expense?
Most automakers, to be honest. Ford’s U.S. market share fell from 16.6%, in both October of last year and this September past, to 16.4% in October 2011. The Chrysler Group, including Fiat, was down from 12.1% in September to 11.2%. General Motors slid from 19.7% to 18.3%. Mazda fell from 2.4% to 1.8%. Nissan USA landed at 8.1%, down from 8.8% a month prior.
Volkswagen, BMW and Hyundai/Kia did manage to make gains in the face of rising Toyota sales. Toyota was up 9% from September in a market that shrunk slightly. Honda improved 10% in the same period. For context, consider Chevrolet, sales of which slid 11% from September to October.
One month does not make a trend. But it’s obvious that the long road back from earthquake-ravaged inventory problems has begun for America’s favourite Japanese automakers. Although parts shortages caused by Thailand’s floods could cause more problems for Honda, news that the company is redoing the all-new 2012 Civic might be just what the company requires a year from now.
The American edition of October 2011’s auto manufacturer market share pie chart is below.
CLICK CHART FOR LARGER VIEW
Earlier versions of this post were called New Vehicle Market Share By Brand