2012 Mini Coupe White Red Stripes
The Helmet-Wearing 2012 Mini Coupe

Brits acquired 134,027 new vehicles in November 2011, according to SMMT. That’s down 4.2% from November 2010. Year-to-date numbers are down 4.5% to 1,822,065. Ford led the way with 18,101 sales last month, but that’s down 7.8% from this time last year. With 251,205 sales through eleven months, Ford sales are down 5.7% this year. Ford’s November market share, as the chart below shows, was 13.5%, down from 13.7% a month earlier.

The United Kingdom’s favourite premium brand was BMW, sales of which fell 5.7% in November. Audi now trails BMW by 1620 sales with one month remaining. Mercedes-Benz is more than 30,000 sales back of Audi.

North Americans aren’t accustomed to seeing Mini, a brand known to have niche appeal on this side of the Atlantic, ahead of companies like Honda, Kia, and Hyundai. Moreover, we’re not accustomed to seeing Kia with more sales than Hyundai, though that’s not the case in the year-to-date standings. Land Rover was Britain’s fourth-best-selling premium brand in November. In the United States, Land Rover ranked tenth among luxury automakers in total volume as Land Rover USA barely managed more sales than Land Rover UK despite the fact that the American new vehicle market was 7.4 times the size of the British market. Jaguar-Land Rover market share was 3% in the United Kingdom in November, up from 2.8% in October.

Aside from bit players like Ssangyong and Chrysler, no automaker competing in the UK posted a greater year-over-year gain than Lexus, sales of which jumped 146% in November. Mini sales were up 41.5%. Saab sales plunged 96% in November, Mazda was down 53%, Lotus dropped 51.3%, and Fiat’s Abarth division slid 47.7% to just 57 sales. Year-to-date Infiniti sales are up 85.1% – from next to nothing – and Alfa Romeo sales have risen 41.2% compared with January-November 2010. Proton, Ssangyong, Lotus, smart, Mazda, Renault, Subaru, Perodua, and Fiat are all down at least 20% from 2010 sales levels.

Last month’s edition of this UK auto sales by brand post can be viewed here. Below you’ll find total November 2011 volume, the percentage change from November 2010, and January-November numbers for 43 automobile manufacturers fighting for sales in the stingy UK car market.

Rank
Automaker
November 2011

Change
Year To Date
YTD 
% Change
#1
Ford
18,101
– 7.8%
251,205
– 5.7%
#2
Vauxhall
14,807
– 8.2%
218,928
– 5.1%
#3
Volkswagen
13,176
+ 2.9%
168,741
+ 3.0%
#4
BMW
9395
– 5.7%
109,107
+ 6.9%
#5
Audi
7586
+ 18.6%
107,487
+ 13.4%
#6
Nissan
6911
+ 12.1%
90,480
+ 8.7%
#7
Peugeot
6193
– 18.7%
90,346
– 12.4%
#8
Mercedes-Benz
6071
+ 11.1%
77,058
+ 10.6%
#9
Toyota
5321
+ 0.2%
68,094
– 17.5%
#10
Citroen
4813
– 13.7%
64,434
– 7.6%
#11
Mini
4411
+ 41.5%
45,680
+ 17.2%
#12
Renault
4202
– 33.5%
63,901
– 28.7%
#13
Honda
3863
– 12.3%
48,316
– 19.2%
#14
Kia
3581
+ 6.2%
51,106
– 4.7%
#15
Hyundai
3510
– 7.0%
57,478
– 2.0%
#16
Land Rover
3162
+ 32.8%
34,890
– 0.4%
#17
Skoda
2942
– 1.4%
42,183
+ 10.0%
#18
Seat
2538
– 4.6%
33,604
+ 8.8%
#19
Volvo
2490
+ 25.1%
30,656
– 12.7%
#20
Fiat
2368
– 16.9%
39,409
– 21.6%
#21
Mazda
1361
– 53.0%
29,584
– 31.2%
#22
Suzuki
1336
+ 5.5%
19,073
– 4.1%
#23
Chevrolet
952
+ 13.1%
11,819
– 7.6%
#24
Jaguar
924
– 33.3%
12,974
– 15.3%
#25
Lexus
873
+ 146%
7586
+ 26.8%
#26
Alfa Romeo
689
– 14.7%
10,955
+ 41.2%
#27
Porsche
523
– 13.3%
5664
– 8.2%
#28
Mitsubishi
491
– 36.1%
9374
– 17.4%
#29
smart
318
– 33.5%
4709
– 34.5%
#30
Chrysler
234
+ 569%
1073
– 17.5%
#31
Subaru
143
– 24.3%
2493
– 28.2%
#32
Jeep
142
– 18.4%
1933
+ 2.2%
#33
Ssangyong
72
+ 700%
143
– 40.2%
#34
Infiniti
68
+ 127%
348
+ 85.1%
#35
Bentley
65
+ 20.4%
986
+ 4.3%
#36
Aston Martin
62
– 8.8%
971
– 3.8%
#37
Abarth
57
– 47.7%
1213
– 9.3%
#38
Lotus
38
– 51.3%
319
– 39.4%
#39
Perodua
31
– 22.5%
522
– 27.9%
#40
Proton
30
– 30.2%
425
– 41.7%
#41
Saab
24
– 96.0%
4130
– 19.8%
#42
Maserati
23
+ 15.0%
370
– 14.0%
#43
MG
7
+ 16.7%
249
– 8.5%

Source: Automakers & SMMT 
Red font indicates year-over-year declining sales

UK auto brand market share chart November 2011
CLICK CHART FOR LARGER VIEW

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