It’s been said before and it’ll likely be said again. Tabulating a Worst Sellers list isn’t easy, it’s definitely going to make some people upset, and it’s not the most important information to begin with.
Nevertheless, our culture is seemingly obsessed with humiliation, just as it is with celebrity. So at GoodCarBadCar.net, the Top 10 Worst-Selling Vehicles In Canada list continues to be published on a monthly basis. However, changes were made for America’s July 2011 edition, so the same changes are being implemented in this July 2011 Canadian version. No longer is the worst-selling cars post a one-trick pony, as it had been up to last month.
First, we have a list of the worst-selling vehicles in July 2011 by percentage decline. Vehicles which are no longer in production, vehicles which have been cancelled, and vehicles which are no longer marketed by their parent company’s Canadian division are ineligible.
Leading the pack – or is it trailing the pack? – is the Honda Insight, a vehicle which is scarcely marketed by Honda Canada. The 2010 model is still represented at Honda.ca. All but three of the vehicles in the first worst sellers list wear Japanese badges; no surprise there given the circumstances Japanese automakers have been fighting through since March 11th.
BY PERCENTAGE DECLINE
Mercedes-Benz SLS AMG
Suzuki Grand Vitara
Next up are the rankings by volume. The same vehicles are ineligible, but added to those exclusions are premium nameplates and truly expensive niche machines like the Nissan GT-R and Chevrolet Corvette. They were never intended to compete with mainstream models.
In this instance, the worst-selling vehicle in Canada in July was the Kia Borrego. The Nissan Leaf is here in its first month on sale. Leaf numbers were bound to be low. The Nissan 370Z is much more premium in Canada ($40K+) than it is in the United States ($31,450) but it couldn’t escape the wrath of a worst-selling vehicles list.
Finally, we have a list that’s identical to the table above except no vehicles currently on sale are excluded from its purview. Not surprisingly the list is dominated by Japanese luxury models, but the ultra-rare Hyundai Equus found its way in, as did the Saab 9-5, Porsche Cayman, and Kia Borrego.
Acura dealers in Canada have sold only 41 RL sedans in the first seven months of 2011. That’s one RL sale in Canada every five days or so. July was worse: it was nearly eight days between RL sales last month. By this table’s standard, the Acura RL was the worst-selling car in Canada in July 2011.
Although it can’t be a shock to Lexus dealers who have always known that Canadians preferred German luxury barges even before LS stock was low, isn’t it a little funny that the gullwing-doored Mercedes-Benz SLS AMG out-sold a relatively conventional Lexus sedan?
You can check out The Good Car Guy’s work on 2011’s worst-selling vehicles in Canada at Sympatico Autos.