2012 Mazda Mazda5

“Worst” is such a nasty word. There are no positive connotations attached. Few people are such terrible linguists that they’d frame Sidney Crosby as the best hockey player in the world by saying, “He’s the worst at being a bad hockey player.” No, worst is just nasty and unkind. And some will argue, in the context of new vehicle sales, categorizing the worst is an unnecessary activity.

Nevertheless, there are vehicles which sell less often then other vehicles and there are vehicles which sold less often in March 2012 than in March 2011. You can see them all listed below in three different worst-selling configurations.

In terms of surprises, these lists rarely have any. March 2012 U.S. sales figures, however, are different. The Mazda 5? That seems surprising, at least at first glance. Few vehicles compromise so nicely. Yet perhaps that’s the Mazda 5’s problem, that with so many well-done compromises, the mini-minivan does nothing perfectly. Since January 2011, Mazda 5 sales have fallen on a year-over-year basis eight times. Mazda 5 sales dropped 17.3% from February despite the fact that the overall new vehicle market was 22.2% stronger. 

Numbers don’t lie, but they often exaggerate, deceive, and mislead. So before you assume the worst about Porsche’s Boxster, remember that Boxster availability is nearly nonexistent and that the new Boxster looks to be the best yet. Before you assume that the Nissan GT-R’s days are done, remember that the market for $100,000 sports cars fluctuates wildly – GT-R sales shot up 220% in March 2011 from March 2010’s 87 sales. Of course, some vehicles really are just poor sellers. The Suzuki Kizashi was deemed undesirable by the 99.96% of new vehicle buyers who opted for something else in March 2012.

Rank
Worst-Selling Car 
By Percentage Decline
% Change
March 2012
March 2011
#1
Porsche Boxster
– 89.3% 18 169
#2
Acura RL
– 80.9% 38 199
#3
Nissan Cube
– 69.4% 929 3035
#4
Honda CR-Z
– 68.2% 536 1685
#5
Mazda 5
– 67.5% 1256 3866
#6
Honda Insight
– 62.9% 1032 2782
#7
Mercedes-Benz SL-Class
– 58.7% 74 179
#8
Acura ZDX
– 55.3% 88 197
#9
Lexus LFA
– 50.0% 4 8
#10
Nissan GT-R
– 50.0% 139 278

Rank
Worst-Selling Car 
By Volume
March 2012
March 2011
% Change
#1
Mitsubishi i MiEV
56 —– —–
#2
Hyundai Azera
128 199 – 35.7%
#3
Suzuki Equator
157 193 – 18.7%
#4
Subaru Tribeca
183 248 – 26.2%
#5
Honda CR-Z
536 1685 – 68.2%
#6
Suzuki Grand Vitara
547 517 + 5.8%
#7
Suzuki Kizashi
558 703 – 20.6%
#8
Nissan LEAF
579 298 + 94.3%
#9
Volkswagen Routan
590 1140 – 48.2%
#10
Hyundai Veracruz
622 576 – 7.4%

Rank
Worst-Selling Car 
By Volume (All Vehicles)
March 2012
March 2011
% Change
#1
Lexus LFA
4 8 – 50.0%
#2
Porsche Boxster
18 169 – 89.3%
#3
Acura RL
38 199 – 80.9%
#4
Mitsubishi i MiEV
56 —– —–
#5
Mercedes-Benz CL-Class
64 88 – 27.3%
#6
Porsche Cayman
69 107 – 35.5%
#7
Mercedes-Benz SL-Class
74 179 – 58.7%
#8
Mercedes-Benz G-Class
88 99 – 11.1%
#9
Acura ZDX
88 197 – 55.3%
#10
Audi R8
90 106 – 15.1%

Source: Manufacturers & ANDC 
Vehicle must have been on sale in March, must not have been officially cancelled by its manufacturer, and must have been showcased on manufacturer’s website. GoodCarBadCar has determined police vehicles are no longer eligible.

Related From GoodCarBadCar.net
Top 10 Worst-Selling Vehicles In America – March 2013
Top 10 Worst-Selling Cars In America – April 2012
Top 10 Worst-Selling Cars In America – February 2012
Top 10 Worst-Selling Cars In America – March 2011
Top 30 Best-Selling Vehicles In America – March 2012