2013 Mazda CX-5 Profile Red

More than 20 vehicles are appearing in GoodCarBadCar’s list of the top 10 worst-selling vehicles in America in February 2012. As many as 30 could make it, given that the list is calculated three different ways. Their reasons are varied and various, but given a bit of space to offer an explanation, here goes. Skip the text and head right to the lists of worst sellers by clicking past the jump.

The Acura RL is in GoodCarBadCar’s Bad 8 for 2012. Who’s going to buy one now? The Acura ZDX was in The Bad 8 in 2011. Sales have plunged nearly every month since. Sales of the Audi Q7 rose 15% in January after a December which was better than any other month in 2011. It seems as though stock may be low. The Audi R8 starts at $114,200 – isn’t it supposed to be an infrequent seller? The Chevrolet Caprive PPV is sold exclusively to police forces. That target market isn’t, you know, akin to the small SUV segment. 

2012 Honda CR-Z

Honda’s CR-Z was never going to be a best seller. Then last March’s Japanese tsunami laid a whipping on Honda. Then the Hyundai Veloster debuted as a much better value. Honda’s Insight, meanwhile, is now under attack from a Prius family: the regular Prius, Prius V, and Prius C. “On sale” is a difficult term to use with the Hyundai Azera, but numbers will perk when the new car goes on sale soon. The Veracruz isn’t always such a slow-selling Hyundai. In November they sold more than 1000. The Lexus LFA is a supercar of the most elite variety. Give that car a break. The Mazda CX-5 is brand new to market. Sales will be much higher as early as March. The Miata deserves a break because, hey, it’s a convertible in February. MX-5 sales are up 43% compared with February 2010. 

Mercedes-Benz G-Class is something of a supercar among sport-utility vehicles. It never was and never will be a volume player. The SL-Class Benz, on the other hand, has been in slow decline for the last two years as buyers of high-end coupes and convertibles either went the way of BMW’s 6-Series or waited for the new SL. The SL has also been losing sales to the SLS AMG, a rather successful car for one so high-priced. The Mitsubishi i MiEV is an all-new electric car competing with, in a way, the Nissan LEAF and Chevrolet Volt, neither of which are exceedingly popular themselves. The Nissan Cube has a handful of direct competitors, too. The Kia Soul, for instance, is increasingly successful just as the Cube is decreasingly popular. At the other end of the Nissan pricing structure, sales of the Nissan GT-R are obviously low but significantly better than they were at this time last year. 

Porsche needs the new Boxster… now. The Subaru Tribeca doesn’t stand a chance when the Outback sits in the same showroom. It may not stand a chance if nothing else is in the showroom, however. The Suzuki Equator is a small truck in a small segment built by a big manufacturer but sold by a small manufacturer. In a world where the vast majority of truck buyers buy big trucks made by big manufacturers sold in big dealerships. Flip a few words around and the story of Suzuki’s Grand Vitara isn’t dissimilar. Volkswagen CC sales may now be being eaten up by the new Passat. Granted, a CC buyer would be looking for something a bit different on the surface of things. But the new Passat’s value quotient goes unchallenged by the CC. As always, the Volkswagen Eos is wearing a mainstream badge while fighting at a semi-premium pricepoint with what now amounts to an underpowered front-wheel-drive configuration. 

Basically, this explains why the worst-selling vehicles in February 2012 were the worst-selling vehicles in February 2012. Below the tables you’ll find pertinent links. Monthly and yearly sales figures for all these models and every other nameplate currently on sale can be accessed through the dropdown menu at the top right of this page.

Rank
Worst-Selling Car 
By Percentage Decline
% Change
February 2012
February 2011
#1
Hyundai Azera
– 92.2% 13 167
#2
Acura RL
– 83.3% 28 168
#3
Porsche Boxster
– 75.7% 35 144
#4
Acura ZDX
– 71.7% 56 198
#5
Nissan Cube
– 69.4% 687 2248
#6
Honda CR-Z
– 57.3% 466 1091
#7
Honda Insight
– 55.1% 773 1722
#8
Mercedes-Benz SL-Class
– 49.7% 96 191
#9
Audi Q7
– 49.7% 373 742
#10
Volkswagen CC
– 39.3% 1413 2329

Rank
Worst-Selling Car 
By Volume
February 2012
February 2011
% Change
#1
Hyundai Azera
13 167 – 92.2%
#2
Mitsubishi i MiEV
44 —– —–
#3
Suzuki Equator
151 127 + 18.9%
#4
Chevrolet Caprice PPV
155 —– —–
#5
Subaru Tribeca
177 223 – 20.6%
#6
Mazda CX-5
357 —– —–
#7
Volkswagen Eos
419 422 – 0.7%
#8
Mazda MX-5 Miata
434 382 + 13.6%
#9
Suzuki Grand Vitara
434 374 + 16.0%
#10
Hyundai Veracruz
451 558 – 19.2%

Rank
Worst-Selling Car 
By Volume (All Vehicles)
February 2012
February 2011
% Change
#1
Lexus LFA
6 5 + 20%
#2
Hyundai Azera
13 167 – 92.2%
#3
Acura RL
28 168 – 83.3%
#4
Porsche Boxster
35 133 – 75.7%
#5
Mitsubishi i MiEV
44 —– —–
#6
Acura ZDX
56 198 – 71.7%
#7
Nissan GT-R
67 38 + 76.3%
#8
Mercedes-Benz SLS AMG
71 83 – 14.5%
#9
Audi R8
74 94 – 21.3%
#10
Mercedes-Benz G-Class
78 91 – 14.3%

Source: Manufacturers & ANDC 
Vehicle must not have been officially cancelled by its manufacturer or must have been showcased on manufacturer’s website throughout February

Related From GoodCarBadCar.net
Top 10 Worst-Selling Vehicles In America – February 2013
Top 10 Worst-Selling Cars In America – March 2012
Top 10 Worst-Selling Cars In America – January 2012
Top 10 Worst-Selling Cars In America – December 2011
Top 30 Best-Selling Vehicles In America – February 2012