Whether or not Ford cares, there appears to be little doubt that the 2011 Ford Explorer is eating away at sales of the Ford Edge. One reason Ford won’t care: the Edge was still America’s seventh-best-selling utility vehicle in May. Another reason not to care: altogether, Ford SUV sales totalled 51,982 last month, up 12.7% from May 2010’s total when the Explorer was all but all-new.
By themselves, Ford’s five utility vehicles – the three you see below plus the Flex and Expedition – owned 4.9% of the overall new vehicle market in the United States in May. Pair Ford’s dominance with the effects of March 11th’s disasters in Japan – now being firmly felt by Honda, Toyota, Nissan and others – and there are barely enough SUV buyers to go around for Ford’s foreign rivals. These points have been made on GoodCarBadCar.net before, so rather than belabour them any longer, consider a couple of other facts stemming from the list of the Top 10 Best-Selling SUVs in America you’ll scroll through in a moment.
The Jeep Wrangler, one of the planet’s most old-fashioned new vehicles, posted a 3.9% year-over-year increase in May. “That’s nothing special,” you say, “After all, Kia Sorento sales rose 45.8%.” True, but it’s recently been revealed that the Wrangler will soon feature the powerful Pentastar V6 and a 5-speed automatic. This basically means that America’s favourite off-roader could be even more popular come this time next year. Moreover, the Wrangler was the best-selling Jeep in May, ahead of the civilized Grand Cherokee. And while the 3.9% gain seems small, any increase in a market which shrunk 4% can be celebrated. The Jeep Wrangler, by the way, is a member of GoodCarBadCar.net’s The Good 12.