Britain’s new car market was mostly level in April 2011, though first impressions disagree with that statement. Remove scrappage scheme volumes from April 2010’s tally and last month’s results were better than expected. Overall, 137,746 new vehicles were sold in the homelands of Wills and Catherine of Cambridge, down 7.4% from the same period of the year before. The Ford Fiesta, America’s 19th-best-selling model in April, made up 4.9% of those sales. Although the Fiesta’s volume was greater in the United States, its U.S. market share was just 0.78%. 

Nevertheless, it’s interesting to see that the U.S. market – in which Ford sells two Fiesta bodystyles and offers just one engine – is now more important for the Fiesta than its traditional bastion of prosperity. In Great Britain, you see, Ford sells the Fiesta in 3-door and 5-door configurations with eight different engine options and six trim lines. At first glance, it seems as though the profit centre for the Fiesta is now the U.S.A., based not only on volume but on build complexity.

There were popular cars in the UK in April not badged with a Blue Oval. Three members of this month’s Top 10 Best-Selling Cars In The UK list were Volkswagens, another three were Vauxhalls. BMW’s 3-Series, Nissan’s Rogue-like Qashqai, and the Ford Focus filled in the gaps. Ford was Britain’s best-selling brand last month, just 105 units ahead of Vauxhall. The BMW 3-Series may have been the best-selling premium vehicle in the UK in April, but the Audi brand out-sold BMW by 1304 units.

Rank
Car
Status
April 2011
Last Month
April 2010
#1
Ford Fiesta
6755
19,676
6808
#2
Volkswagen Golf
4973
10,282
5828
#3
Vauxhall Astra
4900
10,704
6440
#4
Vauxhall Corsa
4888
13,556
5945
#5
Ford Focus
4843
14,370
6279
#6
Volkswagen Polo
4524
7634
3653
#7
Vauxhall Insignia
3912
7826
n/a
#8
Nissan Qashqai
3738
n/a
n/a
#9
BMW 3-Series
3133
6103
2802
#10
Volkswagen Passat
2720
n/a
n/a

Source: MTI, SMMT

Related From GoodCarBadCar.net
Top 10 Best-Selling Cars In The UK – April 2012
Top 10 Best-Selling Cars In The UK – May 2011
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New Vehicle Market Share By Brand In The UK – April 2011
Top 20 Best-Selling Cars In America – April 2011