Establish the context first, The Good Car Dad always says. This is the domain of ultra-low volume automakers. For better understanding, take the number 43 into account. That’s how many Audi R8s were sold in January in the USA. 67 people bought a Nissan GT-R in January. 503 people took possession of some version of the Porsche 911. (Porsche USA lists 14 unique 911 variants at present).
The best-selling car in America in the first month of 2010 was the Honda Accord. Honda managed to push 20,759 of those. As far as sales of Aston Martin, Bentley, Ferrari, Lamborghini, Lotus, Maserati, Maybach, and Rolls-Royce go; their Numbers would be deemed irrelevant if their respective asking prices weren’t so high; if their allure wasn’t so strong.
And what’s Lotus doing in this group, you ask? Supercars, mega-luxury, ultra-luxury, tier two premium, and…. low volume manufacturers fit nicely in this Graph. Low volume means Lotus.


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