The GCBC Analysis
Overall, Sports Car sales in America were a mixed bag of results. Muscle Car sales and Misc. Sports Car sales were down, but Euro Sports Car sales and Premium Sports Car sales were actually up.
First, the bad news. The Muscle Car segment was down over 5,000 units. All cars in the segment saw a decrease for the month. Those decreases were well into the double-digit percentages.
In the Misc Sports Car segment, the only vehicle that saw a sales increase for March was the Lexus RC. Every other model saw a sales decrease in the double digit percentages. Overall, sales were down about 4,700 units.
In the Euro Sports Car segment, the two new BMW models are what helped the segment keep from having a decrease overall. The Mercedes-Benz SLC-Class also saw a modest rise in sales. Other than those three models, it was all bad news.
In the Premium Sports Car segment, the Acura NSX, BMW i8, Ford GT, and Mercedes-Benz AMG GT all saw sales increases. The segment as a whole
The YTD sales numbers for the Premium Sports Cars looked even more impressive, indicating that this is likely to continue as the year moves forward. The other segments had YTD numbers similar to the monthly numbers, and likely won’t perform as well in the coming months.
Best Selling Sports Cars Cars Rankings
American Muscle Sports Car Sales Figures
| Model | US | US LY | % Change | YTD | YTD LY | % Change |
|---|---|---|---|---|---|---|
| Chevrolet Camaro | 4,293 | 5,245 | -18.2 | 12,084 | 11,792 | 2.5 |
| Dodge Challenger | 6,562 | 8,150 | -19.5 | 13,431 | 17,648 | -23.9 |
| Ford Mustang | 6,010 | 8,632 | -30.4 | 16,917 | 19,164 | -11.7 |
| ∑ = 16,865 | ∑ = 22,027 | ∑ = 42,432 | ∑ = 48,604 |
Euro Sports Car Sales Figures
| Model | US | US LY | % Change | YTD | YTD LY | % Change |
|---|---|---|---|---|---|---|
| Alfa Romeo 4C | 18 | 22 | -18.2 | 41 | 54 | -24.1 |
| Porsche 718 | 239 | 489 | -51.1 | 665 | 1,352 | -50.8 |
| BMW 8-Series | 364 | 0 | 0.0 | 601 | 0 | 0.0 |
| Jaguar F-Type | 176 | 207 | -15.0 | 738 | 741 | -0.4 |
| Mercedes-Benz SLC-Class | 234 | 224 | 4.5 | 509 | 586 | -13.1 |
| Audi TT | 122 | 186 | -34.4 | 210 | 367 | -42.8 |
| BMW Z4 | 201 | 0 | 0.0 | 201 | 2 | 9,950.0 |
| ∑ = 1,354 | ∑ = 1,128 | ∑ = 2,965 | ∑ = 3,102 |
Premium Sports Cars Sales Figures
| Model | US | US LY | % Change | YTD | YTD LY | % Change |
|---|---|---|---|---|---|---|
| BMW 8-Series | 364 | 0 | 0.0 | 601 | 0 | 0.0 |
| Porsche 911 | 803 | 883 | -9.1 | 2,894 | 2,511 | 15.3 |
| Mercedes-Benz AMG GT | 427 | 114 | 274.6 | 644 | 381 | 69.0 |
| Ford GT | 30 | 15 | 100.0 | 85 | 40 | 112.5 |
| Nissan GT-R | 49 | 66 | -25.8 | 93 | 135 | -31.1 |
| BMW i8 | 91 | 47 | 93.6 | 161 | 118 | 36.4 |
| Lexus LC | 141 | 218 | -35.3 | 320 | 522 | -38.7 |
| Acura NSX | 26 | 16 | 62.5 | 79 | 67 | 17.9 |
| Audi R8 | 52 | 53 | -1.9 | 149 | 88 | 69.3 |
| Mercedes-Benz SL-Class | 184 | 227 | -18.9 | 436 | 640 | -31.9 |
| ∑ = 2,167 | ∑ = 1,639 | ∑ = 5,462 | ∑ = 4,502 |
Misc Sports Cars Sales Figures
| Model | US | US LY | % Change | YTD | YTD LY | % Change |
|---|---|---|---|---|---|---|
| Fiat 124 Spider | 214 | 325 | -34.2 | 513 | 731 | -29.8 |
| BMW 2-Series | 746 | 1,179 | -36.7 | 2,062 | 2,768 | -25.5 |
| Nissan 370Z | 263 | 447 | -41.2 | 647 | 983 | -34.2 |
| Toyota 86 / FR-S | 320 | 491 | -34.8 | 807 | 1,169 | -31.0 |
| Audi A5 | 2,224 | 2,587 | -14.0 | 5,478 | 6,074 | -9.8 |
| Subaru BRZ | 318 | 369 | -13.8 | 819 | 874 | -6.3 |
| Buick Cascada | 265 | 417 | -36.5 | 746 | 918 | -18.7 |
| Chevrolet Corvette | 1,401 | 2,101 | -33.3 | 3,943 | 4,457 | -11.5 |
| Subaru Impreza WRX | 2,465 | 3,028 | -18.6 | 6,203 | 7,191 | -13.7 |
| Mazda MX-5 Miata | 727 | 876 | -17.0 | 1,530 | 1,966 | -22.2 |
| Infiniti Q60 | 571 | 1,136 | -49.7 | 1,304 | 1,991 | -34.5 |
| Lexus RC | 422 | 271 | 55.7 | 963 | 618 | 55.8 |
| ∑ = 9,936 | ∑ = 13,227 | ∑ = 25,015 | ∑ = 29,740 |
Important note: Both Ford and GM have switched to quarterly reporting, making it more difficult to accurately gauge crossover sales. We won’t have results to report for Buick, Cadillac, Chevrolet, GMC, Ford or Lincoln until April 2019.