By the end of the year, the BMW 3-Series had built a lead of 42,125 sales. There are 433,977 sales represented in the small/entry luxury car sales Graph below. More than one quarter of them belong to BMW.
One step up in price and/or size, the Mercedes-Benz E-Class was dominant for the vast majority of 2010. The 2011 BMW 5-Series surged in November, but the E-Class easily hung on as champion among midsize luxury cars. Talk about a willingness to pay a high price: the 2011 Mercedes-Benz E350 starts at $49,400. Move up to $57,100 for the 2011 Mercedes-Benz E550 or $87,600 for the 2011 Mercedes-Benz E63 AMG.
There were numerous luxury car nameplates which struggled mightily in 2010. The 2011 Volvo S60 had a late start in the year but its decline from 2009 of 75.6% is uncomfortable at best. Along with the S60, other models from the two Graphs below which posted lower sales totals in 2010 than in 2009 include: Acura RL, Audi A4, BMW 5-Series, Cadillac STS, Jaguar XF, Lexus GS, and IS, Lincoln MKS, Mercedes-Benz CLS-Class, Saab 9-3 and 9-5, Volvo S40, S80, V50, and V70.