Small SUV Sales, Midsize SUV Sales, Large SUV Sales In America – June 2011

2011 Mitsubishi Outlander Sport Laguna Blue

While researching the magnitude of domestic SUV sales improvement in the United States for’s Kicking Tires blog, numerous facts that couldn’t fit in that article seemed worthy of mention elsewhere. Some, in the large SUV sales analysis below, bear repeating.

When Mitsubishi doubled its sales from June 2010 to June 2011 it wasn’t because of the Outlander, sales of which fell 16.3% last month. Without the new Outlander Sport, Mitsubishi’s year-over-year jump was a still-remarkable 66.9%. The Eclipse, Galant, and Endeavor were leaving dealers like they’re going out of style. Which they are

But it was the Outlander Sport, a model with a future, which stood out from the pack with 1293 sales, 471 more than the more mainstream Outlander, a much better-looking vehicle. 18% of Mitsubishi USA’s sales this year have come from the Outlander Sport. Though it was soundly beaten by the Nissan Juke and Mini Countryman in June, the Outlander Sport proves that Mitsubishi could… possibly… have a future in North America.

Small SUV Sales Chart June 2011 USA
Slow to pick up steam in Canada, the Grand Cherokee-related Dodge Durango is turning into a bit of a hit in the United States. Together with its Jeep sibling, the aggressive duo out-sold any other individual SUV in the U.S. in June 2011. Of course, topping their 14,796 sales isn’t hard for GM’s Lambda platform trio and its 17,078 sales. And it’s not as though any shame can be cast on Ford for marketing the country’s best-selling three-row utility vehicle, or selling more and more copies of the hugely successful Edge. Explorer sales are up 107% this year. The Edge is improving despite in-showroom competition. Sales of the bigger-than-Escape/smaller-than-Explorer two-row crossover are up 7%. 
Midsize SUV Sales Chart June 2011 USA
In case you didn’t temporarily vacate the premises to read The Good Car Guy’s SUV analysis at, June sales of the planet’s biggest SUVs (excluding the Kia Borrego which wasn’t on sale in 2004) are down 66% in the last seven years. The Chevrolet Suburban and Tahoe, GMC Yukon XL, Kia Borrego, Ford Expedition, and Toyota Sequoia all reported falling year-over-year sales for last month. No percentage decline was worse than that of the Kia Borrego, an expired model, which suffered a 99% drop, 67 points worse than the GMC Yukon XL’s plunge. 
In June 2010, the Suburban, Tahoe, Yukon, and Yukon XL accounted for 7.8% of all General Motors sales. In June 2011, that number fell to 6.2%. During the same period, sales of GM’s main compact car (the best-selling Cruze/Cobalt) went from 5.2% to 11.6% of all GM sales.
Large SUV Sales Chart June 2011 USA
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