This is what everyone’s talking about. The small SUV. The urban crossover. The cute-ute. The little 4×4.
Sales of conventional small SUVs/crossovers, the ones you know best, increased at just a 6% clip in July 2015. That takes into account the best-selling SUV/CUV of all, Honda’s CR-V, plus the Ford Escape and Toyota RAV4 and Nissan Rogue. Overall SUV/crossover sales volume in America jumped 14% in July 2015. What gives?
Yes, the U.S. passenger car market may be losing out on sales to new small crossovers, but small crossovers might be losing out to their younger brethren, as well.
The Honda HR-V, Jeep Renegade, and Subaru XV Crosstrek, for example, generated 20,804 U.S. sales in July 2015. It was the best ever month for the XV; the best month yet for the Renegade.
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Could Honda have sold an additional 5909 CR-Vs if the HR-V didn’t exist? Of course not. Some of those HR-V buyers wouldn’t have bought, some would have gotten a Civic, others would have turned to a Nissan Juke or XV or waited for a Mazda CX-3.
Similarly, the fact that Subaru Forester volume was up just 9% when XV Crosstrek sales jumped 30%, or that Jeep Cherokee sales didn’t grow as fast as the overall SUV/CUV sector as Jeep added 6320 Renegade sales doesn’t strictly mean these little utilities are stealing all their sales from their big brothers. But they’re likely stealing some.
Now, for some housekeeping. If you feel the small SUV/Crossover table below is shorter than before, well, that’s because it is. The Kia Sorento is bigger than it used to be. Hyundai USA doesn’t separate Santa Fe and Santa Fe Sport sales figures. Whereas before we showed the Sorento and Santa Fe both with these small utilities – with which the Sorento and Santa Fe lineups still compete, based on price – and midsize utilities, we’re reserving them exclusively for the midsize category from now on. These decisions aren’t purely based on size nor are they purely based on price. We also take into account conversations with experts, buyers, and sales personnel. As always, if you don’t appreciate their absence in this category or don’t approve of their inclusion in the other, you can always see all vehicles ranked together in one place and compile your own list.
You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank small SUVs and crossovers any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.