Escape CR-V RAV4

After setting Canadian sales records in 2014, the Ford Escape, Toyota RAV4, and Honda CR-V adopted different tacks in 2015, or at least incurred different results. 

Ford Escape sales slumped 9% through the first 11 months of 2015, though fortunately jumped 11% to a class-leading 4144 units in November.

Canada Vehicle Sales Rankings By Model – November 2015 YTD
Canada SUV/Crossover Sales Rankings By Model – November 2015 YTD

The Honda CR-V’s growth, at 10% through November – though down 20% in November specifically – was substantial, but not as rapid as the growth rate experienced by the overall SUV/CUV sector.

The Toyota RAV4’s 16% uptick was greatest among the top-selling trio, resulting in greater volume than the CR-V – which ended 2014 ahead of the RAV4 – and a superior rate of growth than that experienced by its own segment and the overall SUV/CUV sector.

Canada small SUV sales chart November 2015

Small SUVs and crossovers are quickly becoming the heart of the Canadian auto industry. Although compact cars achieve greater overall numbers, the profits generated by those often steeply discounted cars isn’t as substantial, and the total volume achieved by small cars continues to decrease. 

Total pickup truck sales are greater than the small SUV/CUV segment’s, but that total pickup volume is really generated by three categories: small/midsize trucks, full-size trucks, and heavy-duty trucks, and even the full-size/HD combo doesn’t produce sales as numerous as the Escape/RAV4/CR-V class. 

Added to these “compact SUV” sales are increasing numbers of subcompact utility vehicles, sales of which more than doubled in November 2015. The Honda HR-V and Mazda CX-3, the two newest members of the fleet, have been the most popular since their arrival.

You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank small SUVs and crossovers any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • November 2016 • December 2015 • October 2015November 2014

Small SUVs 
& Crossovers
November
2015
November
2014
%
Change
2015
YTD
2014
YTD
%
Change
1634
1346 21.4% 18,208 18,173 0.2%
2203
1583 39.2% 23,389 23,167 1.0%
4144
3732 11.0% 44,567 48,884 -8.8%
870
749 16.2% 10,058 10,839 -7.2%
3555
4461 -20.3% 36,483 33,081 10.3%
1539
766 101% 15,549 11,341 37.1%
2822
2122 33.0% 28,947 20,591 40.6%
397
272 46.0% 3390 5654 -40.0%
469
636 -26.3% 8842 5598 57.9%
560
442 26.7% 6095 5795 5.2%
1694
1566 8.2% 20,567 18,573 10.7%
579
354 63.6% 5683 4991 13.9%
2522
2370 6.4% 33,221 26,729 24.3%
1097
903 21.5% 11,639 11,396 2.1%
3722
3041 22.4% 39,297 34,015 15.5%
872
728 19.8% 10,494 9535 10.1%
Total
28,679
25,071 14.4% 316,429 288,362 9.7%

Subcompact SUVs & Crossovers
November
2015
November
2014
%
Change
2015
YTD
2014
YTD
%
Change
513
271 89.3% 4630 5036 -8.1%
817
611 33.7% 7566 8063 -6.2%
48
553
1007
8180
334
1951
801
6174
128
124 3.2% 1328 1691 -21.5%
446
472 -5.5% 5422 6165 -12.1%
307
231 32.9% 4202 3463 21.3%
715
553 29.3% 7823 6573 19.0%
Total
5116
2262 126% 47,829 30,991 54.3%

Offroaders
November
2015
November
2014
%
Change
2015
YTD
2014
YTD
%
Change
1305
1674 -22.0% 19,665 21,661 -9.2%
115
60 91.7% 1604 928 72.8%
11 -100% 8 613 -98.7%
Total
1420
1745 -18.6% 21,277 23,202 -8.3%

Source: Automakers & Global Automakers Of Canada
* vehicle also displayed in another GCBC segment breakdown
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. This explains why you’ll see the Encore and XV Crosstrek are listed with small cars, too, and the pricey FJ Cruiser and Xterra with midsizers, as well… because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.

RECOMMENDED READING
Small SUV Sales In Canada – November 2016
Small SUV Sales In Canada – December 2015 & Year End
Small SUV Sales In Canada – October 2015 YTD
Small SUV Sales In Canada – November 2014 YTD
Top 20 Best-Selling SUVs In Canada – November 2015
Canada Auto Sales Brand Rankings – November 2015 YTD
Midsize SUV Sales In Canada – November 2015 YTD