The Honda CR-V’s growth, at 10% through November – though down 20% in November specifically – was substantial, but not as rapid as the growth rate experienced by the overall SUV/CUV sector.
The Toyota RAV4’s 16% uptick was greatest among the top-selling trio, resulting in greater volume than the CR-V – which ended 2014 ahead of the RAV4 – and a superior rate of growth than that experienced by its own segment and the overall SUV/CUV sector.
Small SUVs and crossovers are quickly becoming the heart of the Canadian auto industry. Although compact cars achieve greater overall numbers, the profits generated by those often steeply discounted cars isn’t as substantial, and the total volume achieved by small cars continues to decrease.
Total pickup truck sales are greater than the small SUV/CUV segment’s, but that total pickup volume is really generated by three categories: small/midsize trucks, full-size trucks, and heavy-duty trucks, and even the full-size/HD combo doesn’t produce sales as numerous as the Escape/RAV4/CR-V class.
Added to these “compact SUV” sales are increasing numbers of subcompact utility vehicles, sales of which more than doubled in November 2015. The Honda HR-V and Mazda CX-3, the two newest members of the fleet, have been the most popular since their arrival.
You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank small SUVs and crossovers any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.