65% of Canada’s most popular cars can be found in the two Graphs below. Were the Kia Soul placed here instead of the Niche Car Sales chart, that number would rise to 70%. To Canadians, size doesn’t matter. Value, however, is of great importance. Small cars offer the equipment we require, just enough space for a small family, and the sort of efficiency small crossover buyers can only dream of (or remember from their previous car).
Subaru will tell you about their rapid sales growth in North America, and they’re not lying. Yet Subaru finds its Impreza ranked way back in the field of compact cars thanks to a high base price – $20,995 compared to the Civic’s $15,990 – and all-wheel drive can’t account for $5K. Perhaps Subaru is content to remain an idiosyncratic firm, but they say they’re ready for the big time. Start with a viable compact competitor and consider selling a subcompact, too. More cars on the road will mean more people seeing your cars on the road, and that’ll help sell more of the expensive Outbacks and Forester XTs.
