Mini Cooper Union Jack Roof

Not unexpectedly UK auto sales volume skyrocketed in September. From August levels, the United Kingdom’s most popular brand, Ford, saw its sales rise 407%. 

Year-over-year, however, Ford was down 6.6%. And as you’ll see in the pie chart at the bottom of this post, Ford may be the most popular individual brand but still loses out in market share terms to the massive Volkswagen Group. 

Volkswagen, including its subsidiaries and Porsche partner, saw its market share fall from 21.9% in August to 18.8% in September 2011. Sales of the Volkswagen brand were up 18.4%, year-over-year. Audi reported a 17% improvement. Skoda was up 27.2%, SEAT was up 22.9%, Porsche jumped 52.6%, and little ol’ Bentley was down 4.3%, or six units. During a month in which 51% of brands reported declining volume compared with September 2010, only 16% of the Volkswagen Group’s brands did so. Audi was the UK’s best-selling premium brand in September and leads BMW by 1597 sales through the first three-quarters of 2011.

We could spend time considering how much Honda struggles in the United Kingdom – quake-related inventory issues have caused problems for Honda all over the world – or how strange it is to see Chevrolet ranked 25th. We North Americans are accustomed to seeing Chevrolet battling for top spot. Instead, let’s analyze the relative power of British brands. Or brands which were once British owned.

For the sake of sticking to automakers we’re acquainted with as niche brands, let’s exclude Vauxhall. Combined sales at Mini, Land Rover, Jaguar, Aston Martin, Bentley, MG, Lotus, and brands the SMMT refers to as “Other British” totalled 19,703 in September. That’s 5.9% of the UK new vehicle market, a figure Hyundai/Kia can better. However, those same British brands only owned just 0.77% of the U.S. new vehicle market. The Union Jack still inspires some automotive loyalty.

The September 2011 table listing all automobile brands competing for sales in the United Kingdom is below. Scroll down a little more for the market share chart.

Rank
Automaker
September 2011

Change
Year To Date
YTD 
% Change
#1
Ford
43,350
-6.6
214,628
-6.9
#2
Vauxhall
37,472
-11.3
188,113
-5.3
#3
Volkswagen
29,250
+18.4
143,459
+3.8
#4
Audi
18,588
+17.0
92,324
+13.0
#5
Nissan
18,573
+17.8
77,184
+8.4
#6
BMW
18,184
-2.6
90,727
+10.6
#7
Peugeot
16,902
-7.7
77,900
-12.7
#8
Mercedes-Benz
15,282
+5.9
65,071
+9.9
#9
Toyota
13,019
-11.1
58,118
-19.2
#10
Hyundai
11,562
+37.1
49,091
-5.3
#11
Citroen
11,538
-10.3
54,967
-7.2
#12
Renault
11,245
-21.0
53,341
-29.6
#13
Kia
9729
+17.8
43,253
-9.0
#14
Honda
9690
-20.4
39,564
-24.3
#15
Mini
9690
+28.1
38,147
+16.2
#16
Mazda
7108
-17.5
27,070
-28.4
#17
Fiat
7025
-25.0
34,192
-22.0
#18
Skoda
6950
+27.2
36,297
+11.6
#19
SEAT
6612
+22.9
28,862
+10.4
#20
Land Rover
6230
+7.6
28,684
-6.8
#21
Volvo
5443
+9.6
26,115
-12.7
#22
Suzuki
4550
-0.2
16,951
-4.2
#23
Jaguar
3295
+12.5
11,337
-13.7
#24
Alfa Romeo
1964
+25.0
9480
+55.3
#25
Chevrolet
1644
-27.7
10,073
-10.3
#26
Lexus
1601
+31.2
6162
+15.7
#27
Mitsubishi
1594
-40.8
8383
-14.6
#28
Porsche
943
+52.6
4596
-7.5
#29
smart
766
-45.5
4029
-36.6
#30
Subaru
573
-11.6
2174
-29.4
#31
Jeep
442
+15.4
1669
+3.4
#32
Chrysler
354
+22.5
798
-32.6
#33
Saab
272
-77.6
4046
-3.1
#34
Abarth
267
+9.4
1085
-6.0
#35
Aston Martin
142
+14.5
852
+0.8
#36
Bentley
135
-4.3
851
+5.6
#37
Perodua
71 -28.3 449 -29.8
#38
MG
43 +34.4 227 -9.2
#39
Proton
42 -52.8 375 -41.3
#40
Maserati
41 -37.9 311 -18.8
#41
Infiniti
22 -15.4 224 +85.1
#42
Ssangyong
21 +50.0 32 -85.5
#43
Lotus
5 -82.8 277 -28.4

Source: Automakers & SMMT

CLICK CHART FOR LARGER VIEW

Related From GoodCarBadCar.net
United Kingdom Auto Sales By Brand – September 2012
UK Auto Sales By Brand – October 2011
UK Auto Sales By Brand – August 2011
UK Auto Brand Market Share – August 2011
UK Auto Sales By Brand – July 2011
Top 10 Best-Selling Cars In The UK – September 2011
Canada Auto Sales By Brand – September 2011
U.S. Auto Sales By Brand – September 2011