Sure, the 2011 Saab 9-5 is a handsome fella, but that doesn’t mean everyone thinking of purchasing or leasing a new midsize luxury sedan is heading to their local (or not-so-local) Saab dealership. Unfortunately, Saab’s decades-long fascination with catering to people who wanted to drive something nobody else drove meant Saab eventually found itself catering to a very select group of people. The 2011 Saab 9-5 has potential to be a mass-market player on distinct exterior design cred alone, but October 2010’s Sales Stats don’t prove that to be true.
The Saab 9-3 fared better in the USA last month, but even then, sales tumbled compared with September. Blame supply if you like. One thing’s true: whether people aren’t buying something because supply is low or because they just don’t want that something, they ain’t buying them. When the product isn’t being delivered, the reasons matter little.
Saab USA sold 741 cars in October 2010, up 44.4% from October 2009 but down 29.2% from last month.