Ford improved its UK market share by half a percentage point from July to August as year-over-year sales at UK Blue Oval stores jumped 18%. General Motors, via Vauxhall and Chevrolet, saw market share slide half a percentage point over the summer.
Collectively, Volkswagen’s parcel of brands owned more than a fifth of the United Kingdom’s car market in August 2011. No other group, not Ford or GM or PSA, can come close to what Volkswagen does with Audi, Bentley, SEAT, Skoda, and Porsche.
The chart is fairly self-explanatory, and a look back at July’s edition will provide some context. Before you scan, however, there’s one slice that’s very deserving of your attention. Though Renault/Nissan fell back a whole percentage point and Daimler AG slid nearly that much, the thin white slice representing Jaguar and Land Rover is notably thinner this month than last.
The Tata-owned Brits were running at a 2.3% clip in July. One month later, more than half their market share disappeared as Land Rover sales fell 27.2% and Jaguar was down 32.6%. With just 569 sales between them, there are other brands more deserving of a place in this chart. Volvo’s August market was 1.1%. Mazda market share stood at 1.6%.