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New Vehicle Market Share By Brand In The UK – March 2011

Ford was by far Britain’s most popular auto manufacturer in March, out-selling its nearest competitor – that’d be Vauxhall – by 11,251. Sales of Ford, Vauxhall, and third-ranked Volkswagen all declined compared with March 2010. Whereas the Canadian and U.S. brand rankings don’t see a luxury automaker appear until 13th and 14th, respectively, Audi was the UK’s fourth-ranked automaker in March. Nevertheless, the Volkswagen Auto Group’s market share dropped from 22.1% in February to 17.4%.

Meanwhile, though Blue Oval volume fell 14.9%, Ford market share grew 2.5 percentage points from February. General Motors lost four percentage points. 37.6% of all Ford UK sales in March were Fiestas; another 27.5% were made up by the second-best-selling Focus. 77.2% of all Vauxhall sales were Corsas, Astras, and Insignias. That leaves 9492 Agiras, Antaras, Merivas, and Zafiras, and perhaps some other things that end in aaah.

Posting the greatest year-over-year gain in March UK auto sales was Infiniti, up 683.3% to…. 47 total sales. Alfa Romeo sales jumped 66.4% to 2269. On the opposite end of the ledger, Ssangyong sales nearly disappeared, plunging 96.1% from 102 to 4. MG fell 84.6%, and Chrysler was chopped in half, dropping to 125 total sales. The overall UK market fell 7.9%, but was up 5.9% if 2010’s scrappage scheme sales are excluded from the tally.