New Vehicle Market Share By Brand In The UK – April 2011

Ford just saw its UK market share fall from 14.4% in March to 13.4% in April 2011. That was still enough to rank Ford third behind the Volkswagen Group and General Motors. Plus, Ford had Britain’s best-selling car. So it’s not all bad news. But a market share drop of 6.9% isn’t easy to swallow, particularly when Volkswagen’s vast network improved its market share by 32%. Ford sold 18,411 vehicles in April, Vauxhall sold 18,306, Volkswagen sold 15,807, Audi sold 9318, and BMW sold 8014. Nissan, Peugeot, Mercedes-Benz, Renault, and Hyundai round out the top ten, in that order.

As for smaller British brands, Mini sales reached 2335 (down 18.6%, no thanks to the comparison with scrappage scheme volumes from April 2010.) Land Rover sold 1712 sport-utility vehicles. Jaguar was down 58.2% to 516. Bentley was up 23.3% to 111. Up 53.9%, Aston Martin sales totalled a pleasantly round 100. Lotus fell 27.5% to 37. MG sold 11 cars.

If you like, add 32 Maseratis to the Fiat/Chrysler group’s 4530 sales, 2941 of which came from the Fiat brand itself. Hyundai’s 4612 sales were enough to beat Toyota by 30 and Honda by 1759. Hyundai was actually up 2.3% compared with the same period of 2010. Sales of Hummer, Dodge, Daihatsu, and Cadillac totalled zero… or do they say nil Across The Pond? Ssangyong sold two vehicles. Proton found 54 buyers. Perodua was down 40% to 51 sales. Infiniti added 45 sales to Renault/Nissan’s total. In all, there were 137,746 new vehicle sales in the United Kingdom in April 2011.

Forget words, the market share pie chart below tells the story. Compare it with the March chart for greater clarity.