Only 15% of the new vehicles sold by BMW of North America in April 2014 were Minis. 47% of the Minis sold were Countrymans, which aren’t really all that mini.
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We’re still waiting for complete availability of Mini’s core Hardtop model in its third iteration. Consequently, sales are plunging, falling 51% in April and 64% through the first four months of 2014.
Despite its dimensional growth which conflicts with Mini’s ethos – or what was Mini’s ethos – the new model has been well received by the automotive press in both base three-cylinder and S form.
Buyers will likely feel the same way, and there’s nothing quite like rising fuel prices to help inspire a Mini revival. Fun and frugal and surprisingly roomy? The new Mini seems like an answer.
• Mini USA Car Sales Charts – March 2014 YTD
• Mini USA Car Sales Charts – April 2013 YTD
• U.S. Auto Sales Brand Rankings – April 2014 YTD
• Top 20 Best-Selling Cars In America – April 2014
• All 255 Autos Ranked By April 2014 YTD U.S. Sales
• All 149 Cars Ranked By April 2014 YTD U.S. Sales
Fiat sold 3041 500s in April, a 22% decrease, along with 1257 500Ls. Volkswagen sold 2647 Beetles, 1365 of which were convertibles.
Click Column Headers To Sort • March 2014 • April 2013
|
Mini
|
April
2014 |
April
2013 |
%
Change |
2014
YTD |
2013
YTD |
%
Change |
|---|---|---|---|---|---|---|
|
Mini Cooper Hardtop
|
1205
|
2469 | -51.2% | 3169 | 8859 | -64.2% |
|
Mini Cooper Convertible
|
374
|
507 | -26.2% | 1018 | 1226 | -17.0% |
|
Mini Cooper Clubman
|
391
|
400 | -2.3% | 1171 | 1238 | -5.4% |
|
Mini Countryman
|
2045
|
1864 | 9.7% | 6350 | 6703 | -5.3% |
|
Mini Coupe
|
80
|
168 | -52.4% | 342 | 613 | -44.2% |
|
Mini Roadster
|
126
|
283 | -55.5% | 422 | 938 | -55.0% |
|
Mini Paceman
|
169
|
95 | 77.9% | 575 | 264 | 118% |
|
—
|
—
|
— | — | — | — | — |
|
Total
|
4390
|
5786 | -24.1% | 13,047 | 19,841 | -34.2% |
Source: BMW of North America