Sales at BMW’s Mini brand fell 3% in October 2013 even as the overall auto industry reported a 10% improvement. Mini’s decline, equal to 188 fewer sales in October 2013 than in October 2012, came as a result of falling sales from every model save for the Clubman and Countryman and despite an additional 316 sales from the Paceman.
At 947 units, Clubman volume accounted for 17% of all Mini sales, up from 10% in October 2012. The three biggest Minis – Clubman, Countryman, Paceman – generated 61% of Mini sales, leaving just 2198 sales for the four smallest Minis.
• All 155 Cars Ranked By October 2013 YTD U.S. Sales
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Fiat sold 2378 500s in October and 1296 500Ls, making October the biggest 500L month so far. Volkswagen sold 1243 Beetle Convertibles last month. Hardtop Beetle sales fell 46% to 1312 units.
Click Column Headers To Sort • November 2013 • September 2013 • October 2012
|
Mini
|
October
2013 |
October
2012 |
%
Change |
2013
YTD |
2012
YTD |
%
Change |
|---|---|---|---|---|---|---|
|
Mini Cooper Hardtop
|
1679
|
2434 | – 31.0% | 22,232 | 23,777 | – 6.5% |
|
Mini Cooper Convertible
|
283
|
371 | – 23.7% | 3946 | 4163 | – 5.2% |
|
Mini Cooper Clubman
|
947
|
595 | 59.2% | 4446 | 4844 | – 8.2% |
|
Mini Countryman
|
2239
|
1835 | 22.0% | 17,835 | 17,180 | 3.8% |
|
Mini Coupe
|
91
|
347 | – 73.8% | 2332 | 2553 | – 8.7% |
|
Mini Roadster
|
145
|
306 | – 52.6% | 2563 | 1902 | 34.8% |
|
Mini Paceman
|
316
|
— | — | 1981 | — | — |
|
—
|
—
|
— | — | — | — | — |
|
Total
|
5700
|
5888 | – 3.2% | 55,335 | 54,419 | 1.7% |
Source: BMW of North America
RECOMMENDED READING
Mini USA Car Sales Charts – November 2013 YTD
Mini USA Car Sales Charts – September 2013 YTD
Mini USA Car Sales Charts – October 2012 YTD
U.S. Auto Sales Brand Rankings – October 2013 YTD
Top 20 Best-Selling Cars In America – October 2013