 |
| Click Either Chart For Larger View |
The best-selling Mini in America in July 2013 wasn’t the conventional, original, Cooper. America’s most popular Mini last month was, in fact, the Countryman, the least mini Mini.
Although Mini has delved into a number of niches, the niche-fillers don’t contribute much volume to Mini. (What they may do for Mini’s bottom line is another question.) Only 11.5% of Mini’s July U.S. sales came from the Coupe, Roadster, Paceman.
Volkswagen sold 5256 Beetles in July, an 85% year-over-year increase, including 2541 droptops. Fiat sold 2821 500s and an additional 962 500Ls in the bigger Fiat’s second month on the market.
Overall, one in five BMW Group sales in July was a Mini, and just under three quarters of all Minis sold were either Countrymans or Cooper Hardtops.
Click Column Headers To Sort – August 2013 – June 2013 – July 2012
|
Mini
|
July
2013 |
%
Change |
Year
To Date |
YTD
% Change |
|---|---|---|---|---|
|
Mini Cooper Hardtop
|
2173
|
– 12.6% | 15,916 | – 7.5% |
|
Mini Cooper Convertible
|
399
|
+ 4.2% | 2814 | – 8.5% |
|
Mini Cooper Clubman
|
481
|
– 11.9% | 2702 | – 19.8% |
|
Mini Countryman
|
2211
|
+ 8.8% | 12,774 | + 13.1% |
|
Mini Coupe
|
222
|
– 3.1% | 1306 | – 27.2% |
|
Mini Roadster
|
238
|
+ 33.0% | 1854 | + 58.6% |
|
Mini Paceman
|
226
|
— | 940 | — |
|
—
|
—
|
— | — | — |
|
Total
|
5950
|
+ 10.5% | 202,780 | + 9.2% |
Source: BMW of North America
RECOMMENDED READING
Mini USA Sales Charts – August 2013 YTD
Mini USA Sales Charts – June 2013 YTD
Mini USA Sales Charts – July 2012 YTD
Historical Monthly & Yearly Mini Brand Sales Figures
Top 20 Best-Selling Cars In America – July 2013