 |
| Click Chart To Expand |
Mini USA generated 56% of its volume with the Countryman in February 2014 as dealers anxiously awaited the arrival of the bigger, more efficient, slightly less attractive third iteration of BMW’s Mini.
Sales of that core original model slid 78% to just 445 units, a predictable decrease, but a harsh one for dealers, nevertheless. Convertibles accounted for 9.1% of Mini’s U.S. volume in February 2014. The Paceman was outsold every so slightly by the two-row Mini droptop.
• All 147 Cars Ranked By February 2014 YTD U.S. Sales
Volkswagen sold 1790 Beetle Coupes (down 40%) and 911 Beetle Convertibles (up 29%) in February. Fiat 500 sales totalled 2664 units, a 19% drop, while Fiat also sold 801 copies of the 500L.
Click Column Headers To Sort • March 2014 • January 2014 • February 2013
|
Mini
|
February
2014 |
February
2013 |
%
Change |
2014
YTD |
2013
YTD |
%
Change |
|---|---|---|---|---|---|---|
|
Mini Cooper Hardtop
|
445
|
1986 | -77.6% | 1277 | 3640 | -64.9% |
|
Mini Cooper Convertible
|
129
|
157 | -17.8% | 292 | 298 | -2.0% |
|
Mini Cooper Clubman
|
215
|
198 | 8.6% | 436 | 407 | 7.1% |
|
Mini Countryman
|
1370
|
1662 | -17.6% | 2444 | 3078 | -20.6% |
|
Mini Coupe
|
79
|
118 | -33.1% | 163 | 215 | -24.2% |
|
Mini Roadster
|
95
|
181 | -47.5% | 153 | 346 | -55.8% |
|
Mini Paceman
|
126
|
— | — | 237 | — | — |
|
—
|
—
|
— | — | — | — | — |
|
Total
|
2459
|
4302 | -42.8% | 5002 | 7984 | -37.3% |
Source: BMW of North America
RECOMMENDED READING
Mini USA Car Sales Charts – March 2014 YTD
Mini USA Car Sales Charts – January 2014
Mini USA Car Sales Charts – February 2013 YTD
U.S. Auto Sales Brand Rankings – February 2014 YTD
Top 20 Best-Selling Cars In America – February 2014