Two of the seven available Minis accounted for three quarters of Mini USA volume in April 2013. Sales of the conventional Mini Cooper, which is known as the Hardtop, fell 6% in April and are down 6% through the first four months of 2013. Sales of the Mini Countryman shot up 22% and are up 18% this year.
April marked the Countryman’s 2013 monthly peak, but in its second month on sale, the Countryman’s two-door brother fell back to just 95 units. Availability is presumably a key factor in the Paceman’s slow start.
And the dreadfully ugly Mini Coupe continued its slide. If it were to ever have a second generation, which it probably won’t, the Coupe would need to not look stupid.
Click either of the accompanying charts for a larger view. Keep in mind the totals achieved by the Fiat 500 and Volkswagen Beetle: 3899 in April and 13,511 year-to-date for the Fiat; 3679 and 13,689 for the Beetle, including 1699 Beetle Convertible sales in April and 4389 so far this year. Fiat said Abarth sales rose 22% in April, but did not elaborate.
Click Column Headers To Sort – April 2014 – May 2013 – March 2013 – April 2012
|
Mini
|
April
2013 |
%
Change |
Year
To Date |
YTD
% Change |
|---|---|---|---|---|
|
Mini Cooper Hardtop
|
2469
|
– 5.8% | 8859 | – 6.2% |
|
Mini Cooper Convertible
|
400
|
– 21.3% | 1238 | – 29.5% |
|
Mini Cooper Clubman
|
507
|
– 2.7% | 1226 | – 18.4% |
|
Mini Countryman
|
1864
|
+ 21.6% | 6703 | + 18.3% |
|
Mini Coupe
|
168
|
– 42.1% | 613 | – 40.3% |
|
Mini Roadster
|
283
|
+ 9.7% | 938 | + 83.2% |
|
Mini Paceman
|
95
|
—– | 264 | —– |
|
—
|
—
|
— | — | — |
|
Total
|
5786
|
+ 1.0% | 19,841 | – 0.4% |
Source: BMW of North America