Two of the seven available Minis accounted for three quarters of Mini USA volume in April 2013. Sales of the conventional Mini Cooper, which is known as the Hardtop, fell 6% in April and are down 6% through the first four months of 2013. Sales of the Mini Countryman shot up 22% and are up 18% this year.

April marked the Countryman’s 2013 monthly peak, but in its second month on sale, the Countryman’s two-door brother fell back to just 95 units. Availability is presumably a key factor in the Paceman’s slow start.

And the dreadfully ugly Mini Coupe continued its slide. If it were to ever have a second generation, which it probably won’t, the Coupe would need to not look stupid.

Click either of the accompanying charts for a larger view. Keep in mind the totals achieved by the Fiat 500 and Volkswagen Beetle: 3899 in April and 13,511 year-to-date for the Fiat; 3679 and 13,689 for the Beetle, including 1699 Beetle Convertible sales in April and 4389 so far this year. Fiat said Abarth sales rose 22% in April, but did not elaborate.

Click Column Headers To Sort – April 2014 – May 2013 – March 2013 – April 2012

Mini
April 
2013
%
Change
Year 
To 
Date
YTD

Change
Mini Cooper Hardtop
2469
– 5.8% 8859 – 6.2%
Mini Cooper Convertible
400
– 21.3% 1238 – 29.5%
Mini Cooper Clubman
507
– 2.7% 1226 – 18.4%
Mini Countryman
1864
+ 21.6% 6703 + 18.3%
Mini Coupe 
168
– 42.1% 613 – 40.3%
Mini Roadster
283
+ 9.7% 938 + 83.2%
Mini Paceman
95
—– 264 —–
Total
5786
+ 1.0% 19,841 – 0.4%

Source: BMW of North America


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