 |
| Click Either Chart To Expand |
Mini USA reported its best Paceman sales month in November 2013. With 631 sales, the Paceman was the third-best-selling Mini variant, accounting for 14% of Mini’s U.S. sales last month.
Together, the Clubman and Countryman and Paceman – the three big Minis – generated 52% of Mini’s U.S. sales in November. Pre-Paceman, the two biggest Minis available last year generated 49% of Mini’s U.S. sales in November of last year.
Mini introduced a new Cooper Hardtop in November and, of course, it’s quite a bit larger, as well. This photo is the best evidence of that. Almost four inches longer than its predecessor, almost two inches wider, and a speck taller, too, the core Mini Cooper has all but ballooned compared with the Mini that BMW introduced a little more than a decade ago.
As we approach the current Hardtop’s replacement phase, sales of the outgoing car have been tumbling. As have sales of the Convertible, Clubman, and Coupe that use the Hardtop’s foundation. As a result, even with the addition of the Paceman, Mini’s U.S. sales are up just 0.4% this year, an addition of just 243 sales through eleven months. Mini’s November sales slid 13%, or 673 units.
Other then the Paceman, which wasn’t on sale at this time last year, every single vehicle line sold less often last month than during the equivalent period one year earlier.
Fiat 500 sales slid 41% to 2138 in November. Fiat sold just 937 500Ls last month. Volkswagen sold 1817 Beetle hardtops, down 8%, and 1025 Beetle Convertibles.
Mini attracted 12.6% of the BMW Group’s November 2013 buyers, down from 14.4% in November 2012.
Click Column Headers To Sort – December 2013 – October 2013 – November 2012
|
Mini
|
November
2013 |
November
2012 |
%
Change |
2013
YTD |
2012
YTD |
%
Change |
|---|---|---|---|---|---|---|
|
Mini Cooper Hardtop
|
1727
|
2490 | – 30.6% | 23,959 | 26,267 | – 8.8% |
|
Mini Cooper Convertible
|
252
|
325 | – 22.5% | 4198 | 4488 | – 6.5% |
|
Mini Cooper Clubman
|
330
|
480 | – 31.3% | 4776 | 5324 | – 10.3% |
|
Mini Countryman
|
1435
|
1608 | – 10.8% | 19,270 | 18,788 | 2.6% |
|
Mini Coupe
|
91
|
149 | – 38.9% | 2423 | 2702 | – 10.3% |
|
Mini Roadster
|
109
|
196 | – 44.4% | 2672 | 2098 | 27.4% |
|
Mini Paceman
|
631
|
— | — | 2612 | — | — |
|
—
|
—
|
— | — | — | — | — |
|
Total
|
4575
|
5248 | – 12.8% | 59,910 | 59,667 | 0.4% |
Source: BMW of North America
RECOMMENDED READING
Mini USA Car Sales Charts – December 2013 & Year End
Mini USA Car Sales Charts – October 2013 YTD
Mini USA Car Sales Charts – November 2012 YTD
U.S. Auto Sales Brand Rankings – November 2013 YTD
Top 20 Best-Selling Cars In America – November 2013