Despite sliding Hardtop, Convertible, Clubman, and Coupe volume, Mini sales rose 3.5% in March 2013 thanks to the improved volume achieved by the brand’s second-best-selling model and the introduction of another.
Excluding the new Mini Paceman, which wasn’t on sale at this time last year, Mini was up just 0.6% in March. With the Paceman, Mini volume rose by 205 units. The Paceman accounted for 2.8% of all Mini USA sales last month. The conventional Mini Cooper Hardtop, the model you know best, was responsible for 45.3% of Mini sales; the Countryman another 29%. Countryman sales jumped 11.5% in March; Roadster volume was up 115%.
Tracking of North American Paceman sales began earlier this afternoon. You can also find historical Mini brand volume, overall Cooper volume, and Countryman sales by making selections at GCBC’s Sales Stats page or by clicking links at the bottom of this post. Click either of the two charts for a larger view.