Is Hyundai on a roll? You better believe it. The 2011 Hyundai Sonata is a good-looking hit, the 2011 Hyundai Elantra will be a hit, and sales are up, up, up every month. In fact, the Hyundai division is out-selling the Honda division through the first ten months of 2010 by 1458 units. But the Genesis? Well, that’s a different story.
Unlike the U.S. midsize luxury car sales chart which showcases the Hyundai Genesis and Hyundai Genesis Coupe as one unit, Hyundai separates the two in Canadian sales reports. (You can see the Genesis Coupe in Sporty Car Sales Graphs.) Lacking the Genesis Coupe’s volume, the Hyundai Genesis sedan ranked below the Lincoln MKS, Infiniti M, and Audi A6, not to mention the popular midsize luxury cars from BMW, Mercedes-Benz, Acura, and Lexus. Worse than ranking poorly is the fact that Hyundai Genesis sedan sales were down 53.6% from October 2009 and are down 15.2% on the year.
As of this point, Korea has no competitor for the large luxury car segment – and it’s more likely that The Good Car Guy will place the 2011 Hyundai Equus in the midsize luxury car category with the Genesis – but there are four Germans, one Brit, and one Japanese car. Lexus LS sales are down 10% in 2010. Jaguar XJ sales are up 126% but still trail the LS’s year-to-date total by 37. Audi A8 sales were up 1250% in October 2010 from a very lowly 2 A8s sold in October 2009. A8 sales are up 12.2% on the year, thanks mainly to October’s gains. Porsche has very little of 2009 to compare this year’s year-to-date sales with, but Panamera sales did rise 50% from September 2010. The long-standing limo rival between the BMW 7-Series and Mercedes-Benz S-Class went to BMW in October but Mercedes-Benz holds the Canadian lead for the calendar year so far, with a little help from the CL-Class. 7-Series sales in October were up; S-Class/CL-Class sales were down.