Mexico Auto Sales By Brand – September 2011 Year-To-Date

One quarter of all new vehicles registered in Mexico in the first nine months of 2011 were sold by Nissan. Sales of Mexico’s most popular auto brand are up 19% this year.

Ranking second is General Motors, the whole of General Motors. Without separate data for Cadillac we can’t say for sure and for certain that Audi is Mexico’s best-selling premium brand this year, but it seems like a pretty safe guess. Audi sales are up 50% compared with the first three quarters of 2010. The gains made by Mercedes-Benz and BMW haven’t been bad, at 19% and 18% respectively, but Audi’s surge has led to what now equals a 182-unit lead over Mercedes-Benz’s Mexican operations.

Back on the subject of Nissan, it’s worth noting the brand’s ranking in other nearby markets. Americans made Nissan the fifth-best-selling brand in the United States in October. During the same period, Nissan ranked ninth in Canada. Overseas, Nissan was the United Kingdom’s fifth-best-selling manufacturer, as well, a feat accomplished in no small part because of the Nissan Qashqai, a Roguish crossover responsible for 33% of all Nissan UK sales.

Helping to make Audi Mexico’s top-selling luxury division are numerous decidedly inexpensive entry-level cars, nameplates Audi doesn’t market north of the Rio Grande. The USD $18,200 Audi A1 stands out as an example of the utilización of premium badging on a car which features mainstream pricing. Audi also sells the 3-door A3 hatchback in Mexico, along with the Audi A3 Cabriolet. Further up the food chain you’ll find the USD $42,000 Audi S3 and the USD $40,500-$55,400 Audi A5 Sportback available in Mexico.

Es un mercado diferente, of that there is no doubt, one where Renault, Seat, and Peugeot sell vehicles. A market where Jaguar doesn’t really sell much of anything. The second quarter update on Mexican auto sales can be viewed here.

What you see below is a table on year-to-date Mexico Auto Sales, January through September 2011. Scroll down a ways and you’ll find a market share pie chart on auto sales in Mexico where the first three quarters are taken into account.

Rank	Automaker	January – September 2011	% Change
#1	Nissan	156,413	+18.8
#2	General Motors	117,287	+8.8
#3	Volkswagen	91,503	+23.3
#4	Ford	60,115	-0.09
#5	Chrysler/Dodge/Jeep	57,889	+7.0
#6	Toyota	31,451	-0.9
#7	Honda	22,294	-9.5
#8	Mazda	20,722	+19.2
#9	Renault	16,496	+35.3
#10	Seat	12,643	+30.6
#11	Mitsubishi	7543	-17.8
#12	Suzuki	6456	+11.7
#13	Audi	5508	+50.2
#14	Mercedes-Benz	5326	+18.7
#15	BMW	4886	+18.3
#16	Peugeot	4401	-4.0
#17	Mini	2148	+39.8
#18	Fiat	1581	-23.7
#19	Lincoln	1480	-21.0
#20	Acura	1199	-12.0
#21	smart	916	+43.1
#22	Volvo	898	-8.1
#23	Isuzu	875	-15.0
#24	Subaru	463	+15.8
#25	Porsche	394	+45.9
#26	Land Rover	385	+8.1
#27	Jaguar	45	-34.8
#28	Alfa Romeo	15	—–
#29	Bentley	4	-20.0