Cars in American weren’t exactly hot sellers in the month of March. When compared to March of last year, more models saw sales decreases than saw increases, and the segment was down about 67,600 units overall.
The Toyota Camry led the way in terms of overall sales volume, though its sales were down compared to this time last year. Of the top 10 cars in terms of volume, four of them saw sales decreases. Those sales decreases were generally more dramatic than the sales increases.
The situation in the top ten cars in the segment is mirrored by the rest of the segment. There are many more models that saw sales decreases than sales increase and the decreases were more significant than the sales increases.
The YTD numbers followed a similar trend. There’s a mixed bag of results with more models seeing decreases than increases in sales. The segment for the year so far is down more than 150,000 units. This information would support the narrative that fewer people are buying cars these days.
Important note: Both Ford and GM have switched to quarterly reporting, making it more difficult to accurately gauge crossover sales. We won’t have results to report for Buick, Cadillac, Chevrolet, GMC, Ford or Lincoln until the end of each quarter.