Across the large luxury car sector in March 2016, declining sales in March 2016 and the first-quarter of 2016 were the norm in the United States.
Audi A8 sales fell by 39 units in March; by 82 units in the first-quarter. At BMW, midst the new 7-Series’ rise, sales of the similarly pricey and prone-to-fluctuation 6-Series fell by 2045 units in March; by 3343 units in Q1. The Lexus LS lost nearly a third of its sales in March; almost exactly a third in the first-quarter. Porsche Panamera volume plunged 23% in March and 27% in Q1.
As for the class leader, Mercedes-Benz lost more than a third of its March S-Class volume, and S-Class sales are down 18% so far this year.
The 7-Series is, as mentioned, on the rise. But even a surging 7-Series reveals just how much this sector has changed. BMW USA is on track to sell 11,000 7-Series sedans in 2016, which would be a three or four-year high. But BMW USA sold more than 20,000 copies of the 7-Series back in 2003.
Meanwhile, HybridCars.com estimates that Tesla sold more than 3000 copies of the Model S in March, the second-highest figure ever. Other estimates, from the Wall Street Journal/Motor Intelligence, for example, were significantly lower, but at 2100 units, the Model S was still estimated to be on the rise.
Is the Model S a direct rival for the Mercedes-Benz S-Class? Perhaps not. But at the very least, the Model S is a potential alternative to the S-Class and its direct rivals.
You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. This table is sortable, so you can rank large luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.