Cadillac’s Next CTS Will Be A Major Player, But The ATS Accounts For 39% Of Cadillac Car Sales This Year
Historically, GoodCarBadCar has listed the best-selling premium brand vehicles in America in this space. Premium brands, however, are increasingly participating in low-priced categories, while mainstream brands are equipping (and sometimes pricing) their vehicles in lofty fashion.
So we began showcasing only the vehicles with base prices above $45,000. There are inherent problems with picking a specific price point – it specifically excludes vehicles which would typically sell for more than $45K, for example.
This month, and going forward, we’re using both formats. First, check out the 15 best-selling vehicles which come from established premium brands… and Buick. Second, the $45,000+ vehicles are showcased near the bottom of this post.
The $39,660 Lexus RX was America’s top-selling premium brand vehicle in March 2013; the $32,550-$68,750 BMW 3-Series was America’s favourite premium brand car. 3-Series sales are down 16% this year. Consequently, the surging Mercedes-Benz C-Class (up 32% in March) leads the 3-Series by 2250 units through the first quarter of 2013. Buick’s $37,445 Enclave, which trails the Lexus RX by 5592 units so far this year, was up 55% in March. Its platform-sharing partners at Chevrolet and GMC were up 55% and 77%, respectively.
Click Market Share Chart For Larger View Beware: Chart Now Includes Buick! Eek!
537 of the 3951 Audi A4s sold in March 2013 were Allroads; 1290 of the 9795 sold so far this year. In the second list you’ll see the Cadillac Escalade, sales of which jumped 8% last month. The regular-wheelbase Escalade was down 2% to 987 units in March; Escalade ESV sales jumped 14% to 746; the EXT shot up 55% to 211 units.
Overall, the Escalade family trailed the Mercedes-Benz GL-Class by 859 sales. The GL was one of the five German vehicles which controlled the list of the top third of the best-selling $45K+ vehicles list in March 2013. Only four of the 15 best-selling $45K+ vehicles in March didn’t come from Europe.
As always, you can find historical monthly and yearly sales figures for any of these vehicles by selecting a make and model at GCBC’s Sales Stats page. More than two dozen best-selling luxury vehicle lists can be clicked through here.
For the purposes of the above list, premium brands include Acura, Audi, BMW, Buick, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes-Benz, Porsche, and Volvo. Brands like Aston Martin, Ferrari, Lamborghini, and Lotus don’t report specific monthly sales data. Bentley and Maserati only report brand totals.
Luxury Vehicle (Min. Base Price $45K)
Year To Date
YTD % Change
Range Rover Sport
Source: Manufacturers & ANDC Red font indicates year-over-year declining sales $45,000 USD (before delivery) is an arbitrary borderline, but if GCBC was to follow this system of designating only expensive vehicles as luxury vehicles, adding approximately $15,000 to the average new car transaction price seemed like a fitting place to begin. Plenty of less expensive vehicles with specific models feature prices above $45,000 – M, RS, and AMG models come to mind, specifically – but in the case of the second list, we know that none of the registrations were of cars priced at $32,550, as would be the case with the new BMW 320i, which costs less than a Honda Accord V6 Touring. The biggest problem with a $45,000 minimum price of entry? Cars like the Cadillac XTS, which starts at $44,075, and SUVs like the $44,655 GMC Yukon XL.