The luxury auto marketplace in Canada underwent a very slight shuffling of the deck in June 2011. Mercedes-Benz shifted from first into second as its market share in the luxury segment fell from 25.2% to 22.3%. BMW, up 16.8% year-over-year, increased its portion of the luxury market from 21.6% in May to 25.4% in June.
Aside from obviously premium cars like the Hyundai Equus, Chevrolet Corvette, and Nissan GT-R – models which wear mainstream badges – the Canadian luxury car market was worth 13,802 sales in June. That’s 8.4% of the overall new vehicle market. In the United States, June luxury brand sales accounted for nearly 11 out of every 100 total sales.