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Luxury Auto Market Share In America – June 2011

1963 Mercedes-Benz 600 Pullman Limousine

In June 2011, the U.S. luxury auto market, valued at just over 114,000 sales, was half-German. Mercedes-Benz led the way with nearly one out of every five premium brand sales, very healthy market share. BMW was very close behind. Audi had a stellar month as sales rose 17% to 10,051, only 722 sales behind Lexus.

Poor Lexus, Acura, and Infiniti are having trouble getting over the damage inflicted by Japan’s March earthquake-inflicted disasters. Moreover, Lexus has had some recent recall issues you may, er… recall. Acura, meanwhile, has a lineup filled with challengingly-styled products. And Infiniti’s showroom is small. Terrific, yes, but small. There’s one coupe on offer; two sedans; a wagonesque utility vehicle that’s forced to compete with the excellent Audi Q5; the love-it-or-hate-it FX, and the mostly hate-it jumbo QX56. That’s it. Mercedes-Benz, meanwhile, sells 13 different models, 14 if you include the Sprinter.

Do the math and you’ll discover that American luxury brands, Cadillac and Lincoln, combined to own less of the premium brand market in America last month than Mercedes-Benz or BMW. That news comes even as Lincoln sales jumped 17% and Cadillac topped Lexus.’s Luxury Auto Market Share chart for June 2011 is below.