Luxury Auto Brand Market Share In America – February 2012

2013 Jaguar XF Sportbrake cornering shot

BMW was America’s best-selling premium brand in February 2012, thereby grabbing 18.2% of the premium brand market. Mercedes-Benz’s 16.2% ranked second. Lexus, in third, owned 14.3% of all premium brand sales.

Compared with January,  BMW and Lexus were both up approximately two percentage points. Mercedes-Benz plunged five percentage points. Audi slid two percentage points from 9.3%. Acura, Cadillac, Infiniti, and Lincoln also made notable improvements. Jaguar/Land Rover fell from 4.2% to 3.7%. 

Year-over-year, through the first two months, Jaguar sales are up 23%. To a measly 2007 units. And much though auto journalists and a handful of customers will absolutely worship the XF Sportbrake, it is not the car to send Jaguar surging to Porsche-like sales levels. Sales levels which, we must be clear, aren’t particularly high.

Check out the February 2012 volume numbers for these brands and every mainstream and niche automaker at the U.S. Auto Sales By Brand post that was published yesterday afternoon. Overall market share figures for the massive U.S. market were published in a pie chart earlier this morning.