Large Car sales were actually up for May of 2019, which is surprising considering the segment is down considerably for the year so far. In May, the segment saw a rise in sales of 416 units. When you look at YTD sales, the segment is down about 18,000 units.
The segment leader was the Dodge Charger with a sales rise of over 35 percent. The Toyota Avalon was a distant second with a sales increase of about 22 percent. The only other car that manages to see a sales increase was the Kia K900 with a sales increase of 32 percent.
The Chrysler 300, Nissan Maxima, and Kia Cadenza all saw sales declines well into the double-digit percentages. The Cadenza by far saw the larges sales decline. it saw sales drop around 70 percent. When you look YTD, the only two models that have seen sales increases so far are the Dodge Charger and the Kia Cadenza.
We suspect this is an off month for the segment and it will continue to see sales decline as the year moves forward.
Important note: Ford, GM and FCA have switched to quarterly reporting, making it more difficult to accurately gauge sales. We won’t have results to report for Buick, Cadillac, Chevrolet, GMC, Ford, Lincoln, Jeep, Chrysler, Fiat, Alfa Romeo, Dodge and Ram until the end of each quarter.