Camaro sales improved slightly in July as Chevrolet reported a 2.5% increase to 7671 muscle cars sold. That’s 866 more than Ford’s 6805-unit Mustang sales total which was down 9.1% from July 2010.
Through seven months, Ford has sold 45,846 Mustangs, down 3.5% from the first seven months of last year. Chevrolet Camaro sales stand at 56,432, up 4.8% from last year’s figures. Way back of these two is the Dodge Challenger. Sales of the Dodge muscle car fell 5% to 3509 in July. Challenger sales are up 10.8% to 23,670 so far this year.
Regardless of which side you’re on, American muscle cars are proving hugely popular. Use Volkswagen’s sporty compact as an example for contrast’s sake. Though it was up an impressive 30.8% in July, the Volkswagen GTI still found “only” 1556 buyers in the United States last month. GTI sales are up 14.6% this year, but Volkswagen has sold just 10,449 in total – fewer than the sales numbers put up by the Camaro in April alone. We’re not talking about an unpopular hot hatch here, either. Most sporty cars you’ll see when July 2011’s version of this chart is published in a few days won’t equal the Volkswagen GTI’s market force.
So yeah, whichever American muscle car you’re talking about, it’s doing rather well. And if you’re discussing the Camaro, well, that model line has been making GM’s beancounters very happy for the last couple years. In this month’s Ford Mustang vs. Chevrolet Camaro sales war, however, the Camaro came out on top in fashion. In fact, the Camaro was the fifth-best-selling American-badged passenger car; the Mustang was seventh.