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Niche Car Sales And Niche SUV And Truck Sales In America – August 2010

If you want a unique vehicle, I’m not sure the Jeep Wrangler is the best bet anymore. Sure, it’s a whole lot different than the run-of-the-mill Toyota Camry or garden variety Ford F-150, but the Wrangler is – among SUVs at least – almost as ubiquitous. Slightly restyled recently, the 2011 Jeep Wrangler is still a favourite, but a 37% sales increase in August might mean your neighbour has one, too. And that doesn’t make you unique.

Cash For Clunkers, which ran last summer, was designed to, among other things, support the sales growth of fuel-efficent cars. Family cars don’t get much more fuel-efficient than the Toyota Prius. We weren’t surprised to see August 2009 sales of the Toyota Prius, therefore, jump 47% from August 2008 levels. Now we can’t say we’re surprised to see Toyota suffer through a 37.5% decline in Prius sales. Still immensely popular in the United States, the Prius’s most current sales figures reflect artificially inflated August 2008 results. Even so, Prius sales were lower  last month than they were in August of 2008, too. 
Get info on the Sales Stats for the Wrangler, Prius, and many other niche market vehicles in the Graphs below.