Pickup truck sales in the United States in 2005 were basically level as the category endured a great deal of change, as the overall new vehicle market grew 0.5%. New trucks arrived at Mitsubishi (the Dakota-based Raider) and Honda (the Odyssey-based Ridgeline) and Lincoln (the F-150-based Mark LT) and Isuzu (the Colorado-based i-Series).
Other trucks disappeared, as General Motors replaced the S10 and Sonoma with the Colorado and Canyon.
Full-size trucks – Silverado, Sierra, F-Series, Ram, Titan, and Tundra – accounted for 2,450,948 (76.2%) of the 3.2 million pickup trucks sold in America in 2005. Excluding those trucks, the Lincoln Mark LT, and the two SUV-like Cadillac and Chevrolet pickups (Escalade EXT and Avalanche) and small/midsize truck sales improved 3.6% to 694,942, or 21.6% of the overall pickup truck market.
In total, these 23 pickup truck nameplates produced 19% of the overall new vehicle market’s sales volume in 2005.
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