The Escape is, of course, Canada’s best-selling SUV/crossover month in and month out. But Escape volume has declined, on a year-over-year basis, in each of the last four months and in seven of the last eight months. Year-to-date, Escape sales in Canada are 3773 units lower than they were at this stage in 2014.
The Escape will end 2015 as Canada’s top-selling small utility vehicle and the country’s best-selling SUV/crossover overall. With four months remaining on the calendar, the Escape is 4647 sales ahead of the second-ranked Toyota RAV4.
For the RAV4 to unseat the perennial leader, the Toyota would need to outsell the Escape by 1162 sales in each of the last four months. In August, the RAV4 trailed the Escape by 1052 sales.
Clearly then, the Escape is losing market share at a rapid rate. Through the first eight months of 2014, 17% of the small utility vehicles sold in Canada were Escapes. That figure fell to 14% through the first eight months of 2015.
In the overall SUV/crossover scheme, the Escape’s market share has fallen from 9% in 2014 to 7% in 2015. The cause of the decline? Not only are many of the Escape’s direct rivals selling far more often this year than last – Cherokee, Rogue, and RAV4 are collectively up 27%, or 15,001 units – but all-new crossovers are attracting clientele, as well. Subcompact SUV sales in August, for example, were up 89% as four nameplates which weren’t on sale at this time last year generated 3013 Canadian sales.
You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank small SUVs and crossovers any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.