In BMW Canada’s best ever Mini brand sales month, the Countryman was not responsible for massive volume generation. All the other Minis, the core Hardtop model most of all, combined for 627 sales in October 2014.
So, is the Mini fast enough to be part of a post which also showcases the Porsche 918 Spyder, Chevrolet Corvette, and Lexus ISF? Well, it’s not slow. And even in new three-cylinder turbo form, it’s fun. And on this continent, it’s not the conventional small car purchase. Typically, it competes in a niche category where “fun” and “style” are key, where practicality is set aside and paying slightly more isn’t the worst thing in the world.
Yet in October the numbers weren’t tiny, the Mini Cooper range wasn’t just a bit player in a niche market. The Mini was Canada’s 33rd-best-selling car lineup in October 2014, up from 46th in October 2013.
The Mini outsold conventional subcompacts like the Nissan Versa and conventional sporting cars like the Chevrolet Camaro, Dodge Challenger, and Ford Mustang combined.
Will Mini sales remain at this level? No. But is the new, roomier, more efficient car more enticing to value-minded Canadian consumers despite the fact that it’s lost its element of surprise? Yes.
You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank sports cars, coupes, GTs, roadsters, and convertibles any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.
Source: Automakers & ANDC ^ Mini sales include everything except the Countryman. * also included in another GCBC segment breakdown GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. This explains why you’ll see the Audi A5 here and with luxury cars, because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. Clearly GoodCarBadCar is not suggesting that the cars in the two tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don’t know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above. GoodCarBadCar is always open to hearing about the ways you would break down segments, so feel free to get in touch.