Sporty Car Sales In Canada – August 2015 YTD

With two months under its belt, Mazda’s fourth-generation, ND, 2016 MX-5 Miata has produced little more than 150 Canadian sales, a tiny number for a car which attracted more than 160 sales in a single month as recently as July 2012.

South of the border, the real MX-5 action is picking up. Although auto sales in the United States are only about nine or ten times stronger than they are in Canada, MX-5 Miata sales were 18 times stronger in the U.S. than in Canada in August.

Canada Vehicle Sales Rankings By Model – August 2015 YTD
Canada Car Sales Rankings By Model – August 2015 YTD

The last time Mazda USA produced five digit annual figures, in 2008, sales were only eight times stronger in the U.S. than in Canada.

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Canada sports car sales chart August 2015

Click Chart To Expand

Mazda Canada likely wishes supply was stronger, but the summer convertible rush may be over before the brand can take advantage of the freshness of the new car.

Meanwhile, while Mazda attracted only 76 buyers in August, a wide variety of sports cars produced greater Canadian sales volume: Mustang, Boxster/Cayman, 2-Series, Corvette, Genesis Coupe, and FR-S, just to name a few.

You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank sports cars, coupes, GTs, roadsters, and convertibles any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • August 2016 • September 2015 • July 2015 • August 2014

American Muscle	August 2015	August 2014	% Change	2015 YTD	2014 YTD	% Change
Chevrolet Camaro	215	201	7.0%	2221	2487	-10.7%
Dodge Challenger	188	91	107%	2297	1168	96.7%
Ford Mustang	520	445	16.9%	5494	4099	34.0%
—	—	—	—	—	—	—
Total	923	737	25.2%	10,012	7754	29.1%

Euro Sports Cars	August 2015	August 2014	% Change	2015 YTD	2014 YTD	% Change
Alfa Romeo 4C	27	—	—	74	—	—
Audi TT	39	23	69.6%	132	240	-45.0%
BMW Z4	6	7	-14.3%	90	135	-33.3%
Jaguar F-Type	31	42	-26.2%	353	333	6.0%
Mercedes-Benz SLK	21	29	-27.6%	219	280	-21.8%
Porsche Boxster	51	36	41.7%	286	273	4.8%
Porsche Cayman	34	25	36.0%	193	197	-2.0%
—	—	—	—	—	—	—
Total	209	162	29.0%	1347	1458	-7.6%

Misc. Sporty Cars	August 2015	August 2014	% Change	2015 YTD	2014 YTD	% Change
Audi A5 *	116	253	-54.2%	1195	1650	-27.6%
BMW 1-Series *	—	—	—	3	2	50.0%
BMW 2-Series *	120	89	34.8%	1043	466	124%
BMW 4-Series *	356	347	2.6%	3503	2098	67.0%
Chevrolet Corvette	155	75	107%	1459	964	51.3%
Chrysler 200 Convertible *	—	—	—	—	14	—
Honda CR-Z	1	16	-93.8%	46	72	-36.1%
Hyundai Genesis Coupe	95	116	-18.1%	817	1180	-30.8%
Infiniti Q60 *	40	54	-25.9%	310	319	-2.8%
Lexus RC	128	—	—	622	—	—
Mazda MX-5 Miata	76	37	105%	423	451	-6.2%
Nissan 370Z	74	34	118%	481	312	54.2%
Scion FR-S	143	180	-20.6%	1003	1185	-15.4%
Subaru BRZ	64	76	-15.8%	664	750	-11.5%
Subaru Impreza WRX/STi *	261	254	2.8%	2096	1889	11.0%
Volkswagen Eos	37	41	-9.8%	368	352	4.5%
Volkswagen GTI *	160	313	-48.9%	1872	1410	32.8%
—	—	—	—	—	—	—
Total	1826	1885	-3.1%	15,905	13,114	21.3%

Warm Hatches	August 2015	August 2014	% Change	2015 YTD	2014 YTD	% Change
Fiat 500 *	296	489	-39.5%	2200	4472	-50.8%
Hyundai Veloster *	214	384	-44.3%	2303	2541	-9.4%
Mini Cooper *	404	200	102%	3516	1954	79.9%
Scion tC *	95	121	-21.5%	808	854	-5.4%
Volkswagen Beetle *	183	126	45.2%	1814	1445	25.5%
—	—	—	—	—	—	—
Total	1192	1320	-9.7%	10,641	11,266	-5.5%

Premium Sporty Cars	August 2015	August 2014	% Change	2015 YTD	2014 YTD	% Change
Audi R8	3	6	-50.0%	85	91	-6.6%
Cadillac ELR	1	10	-90.0%	24	28	-14.3%
Dodge Viper	4	6	-33.3%	105	80	31.3%
Jaguar XK	—	5	-100%	24	67	-64.2%
Lexus LFA	—	—	—	—	1	-100%
Mercedes-AMG GT	13	—	—	91	—	—
Mercedes-Benz SL-Class	27	23	17.4%	232	280	-17.1%
Mercedes-Benz SLS AMG	—	4	-100%	—	35	-100%
Nissan GT-R	8	9	-11.1%	94	99	-5.1%
Porsche 911	64	65	-1.5%	640	584	9.6%
Porsche 918 Spyder	—	3	-100%	18	3	500%
—	—	—	—	—	—	—
Total	120	131	-8.4%	1313	1268	3.5%

Source: Automakers & Global Automakers Of Canada
^ Mini sales include everything except the Countryman.
* also included in another GCBC segment breakdown
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. This explains why you’ll see the Audi A5 here and with luxury cars, because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. Clearly GoodCarBadCar is not suggesting that the cars in the tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don’t know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above. GoodCarBadCar is always open to hearing about the ways you would break down segments, so feel free to get in touch.