As Canadian auto sales growth ground to a halt and new vehicle sales volume slid nearly 3% in July 2016, sales of the Toyota RAV4-led small SUV/crossover category jumped 13%.
That rate of expansion is faster than the category’s growth rate in the first-half of 2016. Much of the credit goes to July’s leader, the Honda CR-V, sales of which jumped 53% to 5012 units, an all-time monthly Canadian sales record for the CR-V during the same month in which American Honda, with 36,017 sales, broke the automaker’s 11-month-old all-time monthly U.S. CR-V sales record.
The Toyota RAV4, meanwhile, produced 4540 Canadian sales in July 2016, enough to hold steady with a 3875-unit margin over the Ford Escape, Canada’s second-ranked utility vehicle through the first seven months of 2016.
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Against expectations, typically explosive Canadian sales of subcompact crossovers tumbled 24% in July 2016 because of sharp decreases from a number of rivals. Mazda CX-3 volume slid 15%, yet despite losing half of its volume, the scarcely available Honda HR-V still led the category with 993 sales.
Buick Encore sales fell by a quarter. The Fiat 500X was down 76%. Jeep Renegade, Mini Countryman, and Mitsubishi RVR sales decreased, as well.
We showed results from Honda Canada’s own calculator earlier this month that provide a $15 monthly lease savings on a top-trim 2016 Honda CR-V Touring (MSRP $38,915) compared with a top-trim 2016 Honda HR-V EX-L Navi (MSRP $31,915). It’s not surprising to see the CR-V nearly outselling the whole subcompact crossover segment in July.
You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank small SUVs and crossovers any which way you like. Mobile users can thumb across the tables for full-width access. Suggestions on how GCBC should break down segments can be passed on through the Contact page.