After surging 71% through the first-half of 2016, Canadian sales of subcompact crossover sales crumbled in July 2016 and August 2016, yet more proof that this nascent category can’t compete on value terms with their slightly larger brethren.
Canadians registered 5483 subcompact crossovers by way of 10 nameplates and eight automakers in August. Canadians also registered 5074 Ford Escapes, a 14% year-over-year increase for August’s top-selling utility vehicle.
We’re not suggesting that there’s no more room to grow for subcompact crossovers. Much of the growth in the first-half of 2016 was attributed to vehicles that weren’t on sale in the first-half of 2015. More new candidates, particularly a Toyota, could instigate further increases.
But it is apparent that there’s a limit to the appeal of subcompact crossovers. Consider that it’s less expensive to lease a top-trim Honda CR-V than it it is to lease a top-trim Honda HR-V.
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No wonder CR-V sales jumped 43% to 4774 units, the best August in the CR-V’s history, while sales of the HR-V tumbled 47% to 916 units, one-fifth of the CR-V’s total.
Year-to-date, Canada’s favourite subcompact crossover is that very Honda HR-V. August’s leader was the slightly larger (but sub-Forester) Subaru Crosstrek.
You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank small SUVs and crossovers any which way you like. Mobile users can thumb across the tables for full-width access. Suggestions on how GCBC should break down segments can be passed on through the Contact page.